Top 10 Things to Consider When Designing a Logo
We, humans, have names to identify ourselves from the crowd. Brands have logos for the same reason. That is why designing a logo is one of the most important aspects when launching any brand. Other than giving a brand its identity, a logo also impacts consumers’ buying decisions, distinguishes the brand from competitors, and makes the brand instantly recognizable.
In today’s world, branding is more than simply handing out business cards. It is also about building an identity that is so powerful that people cannot help but pay attention when they come across your brand – be it on billboards or social media platforms.
We’ve broken down ten vital factors to consider when designing a logo so you can get customers’ attention by simply being:
It’s All About Researching and Analyzing
Make use of questionnaires or discovery calls to zero in on your company’s goals. Doing so will give you a clear picture of what you want your logo to reflect.
Trends Aren’t Everything
Design fads come and go. It is important to keep up with these trends but don’t rely on them entirely. Instead, focus on creating a timeless logo.
Begin with a Black and White Logo
Choosing a color or colors for a logo can be overwhelming. To simplify the process, start off with a black and white design and then go from there.
Ensure that Your Logo Is Scalable
You want a logo that is adaptable to different orientations and sizes – business cards, billboards, social media posts, documents, and posters.
Dare to Think Out of the Box
Experiment with different logo styles, color schemes, and tints to create a logo that is uniquely your brand’s. You could even incorporate hidden design elements to create buzz around your logo.
Less Is More
Minimalism is always a good idea when it comes to logo design. If you aren’t completely sold on a design element while creating a logo, ditch it. Get rid of the noise so that the logo only has room for what’s essential.
Test It on Various Mediums
Testing a logo on different mediums is as important as ensuring its scalability. A logo can look different on a business card than it does on your company’s website. Also, oftentimes, a logo looks different on a desktop than it does on mobile phones or in print ads. You want a logo that looks good in every format.
Decide on a Core Concept
What message do you want your logo to convey? Spelling out the message isn’t what we’re going for with this pointer. It’s about incorporating design elements that subtly deliver messages about your brand’s values and vision.
Draw Inspiration from Other Brands
Imitating is one thing. Drawing inspiration from the logos of brands you admire is another. The latter is what we vouch for.
Don’t Be Afraid to Break or Bend the Rules
We can dish out guidelines on what elements make a successful logo. But, there is no definite set of rules when it comes to creating a memorable logo. So go ahead and bend the rules if you like, just as long as your logo is in line with the brand’s ethos.