5 Reasons Why Your Website Isn’t Appearing On Google
When you are in the process of creating a website for your business, you invest all your effort, time, and energy into it. You pick the right colour for your brand, design a logo, select the theme and choose the accurate tools for making your website attractive. And when you search your website in Google to bear witness of all the hard work, your site is nowhere to be seen. If you are amongst the businesses that have put in many endeavours but failed to understand why your site won’t appear on Google, you are reading the right content.
Understand how Google shows your website
If you are concern about your site not appearing on Google, you also need to know how your site can appear on Google. Through this, you can understand where your website is lacking and which area requires improvement. For Google to show your website, here are few things that need to be kept in mind-
- Google should know about your website’s existence and should be able to find access to all your relevant pages.
- You need to have a page with the appropriate outcome for the keyword.
- You show Google that your page is worth ranking for a target search query.
5 reasons your site isn’t appearing on Google
After discussing how Google shows your website, let’s go through possible reasons why Google won’t show your website.
Your website is new
One of the first possible reasons why your website is not appearing on Google is because your website/web page is relatively new. If your website’s launch is very recent, Google is not aware of your existence, and it will take some time for Google to find you. If you are getting impatient, you can determine whether Google knows your website by simply running a search for your website. In case you find a result, Google is aware of your website, and if there is no result, Google isn’t familiar.
Sometimes, despite being aware of your website, Google might not be aware of the page you want to rank. To know if Google has an idea, search your website address and the page you want to show in Google.
If you find no result, generate a sitemap which you can submit through Google Search Console.
Your site has been no-indexed
Another primary reason for your site not appearing on Google can be because you are obstructing search engines from indexing your site/content. How do you do that? You put up a noindex meta tag, an HTML code. So pages/sites with such code will not be indexed, despite creating a sitemap and submitting it.
Sometimes you may not remember adding such code to your pages, so it’s always an excellent initiative to double-check. While developing a website, some web developers tend to index a site to prevent Google from indexing before the website is officially out. Another way of checking if your site/page has been noindexed is by opening the page and viewing its source code. Google can also crawl through your pages via the sitemap and inform you about any noindexed page
Crawlers are blocked
Many websites use robots.txt file, a short form for robots exclusion protocol is a standard for communicating with web robots and web crawlers. Robots.txt file informs search engines about which area of the website can not be refined or examined. Since Google cannot crawl through URLs blocked in the robots.txt file, it will not show site/pages in search results. Blocking crawlers will affect the traffic of your website as your site won’t be visible to anyone. Hence, it is advisable to re-check to make your site active in search engines.
Your website is not optimised
Links play a vital role in ranking a website/page. One essential factor of your site not appearing is if a web page with a higher ranking than yours have more backlinks, Google will not show you. So what’s next? You work on gaining more backlinks by working on producing great content. Focusing on making high-quality content will attract more visitors, and with that, backlinks will keep coming in. Google will start seeing your worth, and you will soon be visible to both Google and the users.
Work on bringing in fresh or unique content and keep upgrading your material which will make more people visit your website. Also, explore social media platforms to advertise your content. You will find most of your potential customers/users there.
Your content does not match search intent
One of the most bizarre reasons to learn why you won’t appear on Google is your content quality. When you create poor content, which is not reliable, Google is going to walk off. It is also possible that your content does not fit or meet the expectation of the user’s intent. In such a case, do proper research on keywords and run through search intent so that you can provide users with detailed material. While making content, please think from the users’ perspective and the kind of answers they are looking for. This way, things will become more accessible with a good outcome.
Other possible reasons Google won’t show your website
If the above reasons are not relevant to your website, then there are a few more possible reasons why your website is not showing up in Google.
The first possible reason is that your website lacks a good user experience. Such poor experience will only distance your audiences, leading to a bad reputation for your brand and fewer people talking about it.
Secondly, perhaps you are simply targeting keywords that are too competitive for your website. Try targeting more long-tail and easier keywords which big brands and companies are not actively targeting.
Thirdly, your website may have a penalty. A penalty that results in your website being deindexed will come from a manual action penalty and you will be notified through Google Search Console. You can fix the penalised issues and submit a reconsideration request, where a Google engineer will review whether your website should still be penalised or not. Reconsideration requests can take any amount of time, from a couple weeks to a few months.
Appearing on Google is one of the biggest deals if you have a site/page. You need to make the best of all these tips and get that recognition from Google. See how a professional SEO agency based in Liverpool can improve your website visibility in Google.