5 Trends That Will Shape eCommerce In 2022

1. Increased use of AI and machine learning

AI is rapidly becoming more and more widespread, and it’s no wonder that businesses are starting to make use of it for eCommerce. Machine learning can help to create a more personalized shopping experience for customers, as well as help automate many processes. 

In 2022, we can expect to see even more businesses making use of AI and machine learning to improve their eCommerce operations. Also, customers will come to expect this level of personalization from all retailers, not just the biggest ones.

2. More use of voice search

Voice search is becoming more and more popular, as it’s a very convenient way to find information. In 2022, we can expect to see even more people using voice search to find the products they want online. 

This means that businesses will need to make sure their websites are optimized for voice search, or they’ll be missing out on a lot of potential traffic. In addition, businesses will need to start focusing on creating engaging content that can be easily found via voice search.

3. More use of AR and VR

AR and VR are becoming more and more popular, and they’re starting to be used for eCommerce as well. In 2022, we can expect to see even more businesses making use of AR and VR to create an immersive shopping experience for their customers. 

This will likely include using VR to allow customers to “try on” clothes or accessories before they buy them, which is sure to be popular. In addition, businesses will need to make sure their websites and apps are compatible with AR and VR, or they’ll lose out on a lot of potential traffic.

4. Continued growth of mobile commerce

Mobile commerce is continuing to grow at a rapid pace, and there are no signs of it slowing down. In 2022, we can expect to see even more people shopping online using their mobile devices. 

This means businesses will need to make sure their websites are optimized for mobile devices, or they’ll be losing out on a lot of traffic. In addition, businesses will need to focus on creating engaging content that can be easily consumed on mobile devices.

5. Increased use of blockchain technology

Blockchain technology is still in its early stages, but it’s rapidly gaining popularity. In 2022, we can expect to see even more businesses making use of blockchain technology to improve their eCommerce operations. 

This includes using blockchain to create a more secure and transparent shopping experience for customers. In addition, businesses will need to make sure their websites are compatible with blockchain technology, or they’ll be missing out on a lot of potential traffic.

These are 5 of the most important trends shaping eCommerce in 2022. Keep these in mind when planning your eCommerce strategy and you’ll be sure to be ahead of the curve.