Make Your Audience Engage With Your Blog Content
Sharing compelling blog posts that resonate with your target audience, solving unique problems, is a sure way to increase brand awareness and attract quality prospects to your brand. In order for content to be truly successful, it not only needs to command attention but also encourages readers to interact with it.
Engagement comes in many shapes and sizes. In addition to sharing and reading more posts, increasing engagement can be measured by session time, pages viewed, comments left, followers gained, and about a dozen other metrics. Find which one best applies to your goals and focus your efforts on improving that.
We see thousands of ads, in some form, every day and part of this is due to the rate at which we consume information. Your blog posts are a type of marketing and are considered by many to be a form of advertising. As a writer, advertiser, or marketer, the first step in making the transition from glossed over to read and engaged is a captivating title. Here are some ideas for you to create a captivating title
- Stats and Figures – in a sea of words, numbers stand out.
- Questions – A well-written question that just begs them to read your post to find out the answer.
- Buzzwords – As much as I hate to admit it, words like ‘epic’, ‘killer’, and ‘ultimate’ yield conversions.
Offer More Than Just Words
The truth is images and videos are not the only beneficial additions to a post, if you add links to that group, you have three things that will not only make your content more engaging, they will also help your SEO. You should always link to other parts of your website whenever possible as it not only helps Google better understand your website but also encourages your readers to explore it further.
In addition, images and graphics provide a great way to captivate readers and convey ideas.
90% of all information that enters our brain is visual with the brain processing images a thousand times faster than it does text. This allows you to include any visuals in your content without missing out on a huge opportunity to be shared.
Interact With Your Audience Directly
Be sure to engage with your audience in the comments section of the blog or on social media. If you’ve enabled a comments section on your blog, take the time to respond to readers. However, you don’t need to respond to spam comments or trolls.
When readers know that you consistently respond to comments and engage with them, they are more likely to comment and continue to engage with your content. Getting your readers to engage with your content comes back to one thing: serving them and their needs. Encourage them to interact with you by being active yourself!
Good website content is the gift that keeps on giving; if you invest the time in researching, producing, and delivering it, your content is sure to engage users long after it’s published. If your products, services and brand image are awesome, everything will fall into place. Need more information? Contact Blue Whale Media for more information.