Augmented Reality – a Tech Revolution or a Trendy Gimmick?

Web Design Chester remember the Pokémon Go craze of mid 2016 vividly. Young children, teenagers and adults alike could be seen trawling their local area, phone held out in front of them in a bid to catch them all.

But what we also vividly remember about the Pokémon Go trend of 2016 is how quickly it died out. Well, it didn’t entirely die out but compared to the initial 30 million players at launch, the augmented reality app now pulls in around 5 million players.

It can be expected that a game or app’s user base will drop as time goes by but by such a substantial figure and so rapidly, there needs to be a reason why.

In this blog, Web Design Chester will document various augmented reality apps currently popular on both the App store and Android marketplace and assess whether they are a genuinely useful app or just a tech gimmick.

IKEA Place

When wandering through the warehouse like showrooms of the Swedish homeware giant IKEA, everything appears to look perfect and you find yourself imagining each and every piece of flat packed furniture fitting in perfectly with your home décor.

The reality is however, once we get home and assemble our new set of drawers or shelfing unit, there is a good chance it simply does not fit or match your home. IKEA place allows users to superimpose IKEA’s range of different products into their home. This was, users can see exactly how a piece of furniture would appear within their home before purchasing.

With this app, we sway in favour of it being a genuinely useful application for augmented reality.

World Brush Painting App

Would be artists and creative types need not look any further. The World Brush painting app allows users to draw and paint on their phone screen onto the world around them through super imposing user’s strokes and brushes onto the image they are capturing.

The team at Web Design Chester had a play with this app which provided a good few hours’ worth of entertainment in the office. However, we soon found the office losing interest after they’d finished superimposing various hats and monocles onto Sid the office Pug.

With World Brush we have to rule in favour of it being a gimmick, albeit a fun one but we do not really see any practical uses apart from maybe keeping amateur Banksy’s out of trouble.

ModiFace Virtual beauty counter

ModiFace Virtual beauty counter is a realisation of a project completed at Stanford University in 1999. The primitive and humble beginnings of facial recognition technology have now evolved to the point where apps such as ModiFace-  through augmented reality can try on various shades of lipstick and eyeliner via virtual beauty counter.

Pretty impressive right? The technology is so well executed that several different makeup companies such as MAC, have featured the ModiFace technology on their websites so customers can try on their products.

Web Design Chester have to say that this technology is massively useful and has a long list of potential applications.

Launch Your App Today

Web Design Chester have been exploring and developing the technology involved in augmented reality apps. Our team of app developers can help you harness the power of this emerging technology for your business. Get in touch today for a free and friendly chat about what we can do for you.

Blogs

Augmented Reality – a Tech Revolution or a Trendy Gimmick?

Web Design Chester remember the Pokémon Go craze of mid 2016 vividly. Young children, teenagers and adults alike could be seen trawling their local area, phone held out in front of them in a bid to catch them all.

But what we also vividly remember about the Pokémon Go trend of 2016 is how quickly it died out. Well, it didn’t entirely die out but compared to the initial 30 million players at launch, the augmented reality app now pulls in around 5 million players.

It can be expected that a game or app’s user base will drop as time goes by but by such a substantial figure and so rapidly, there needs to be a reason why.

In this blog, Web Design Chester will document various augmented reality apps currently popular on both the App store and Android marketplace and assess whether they are a genuinely useful app or just a tech gimmick.

IKEA Place

When wandering through the warehouse like showrooms of the Swedish homeware giant IKEA, everything appears to look perfect and you find yourself imagining each and every piece of flat packed furniture fitting in perfectly with your home décor.

The reality is however, once we get home and assemble our new set of drawers or shelfing unit, there is a good chance it simply does not fit or match your home. IKEA place allows users to superimpose IKEA’s range of different products into their home. This was, users can see exactly how a piece of furniture would appear within their home before purchasing.

With this app, we sway in favour of it being a genuinely useful application for augmented reality.

World Brush Painting App

Would be artists and creative types need not look any further. The World Brush painting app allows users to draw and paint on their phone screen onto the world around them through super imposing user’s strokes and brushes onto the image they are capturing.

The team at Web Design Chester had a play with this app which provided a good few hours’ worth of entertainment in the office. However, we soon found the office losing interest after they’d finished superimposing various hats and monocles onto Sid the office Pug.

With World Brush we have to rule in favour of it being a gimmick, albeit a fun one but we do not really see any practical uses apart from maybe keeping amateur Banksy’s out of trouble.

ModiFace Virtual beauty counter

ModiFace Virtual beauty counter is a realisation of a project completed at Stanford University in 1999. The primitive and humble beginnings of facial recognition technology have now evolved to the point where apps such as ModiFace-  through augmented reality can try on various shades of lipstick and eyeliner via virtual beauty counter.

Pretty impressive right? The technology is so well executed that several different makeup companies such as MAC, have featured the ModiFace technology on their websites so customers can try on their products.

Web Design Chester have to say that this technology is massively useful and has a long list of potential applications.

Launch Your App Today

Web Design Chester have been exploring and developing the technology involved in augmented reality apps. Our team of app developers can help you harness the power of this emerging technology for your business. Get in touch today for a free and friendly chat about what we can do for you.

Blogs