The Best Practices for UX on Mobile eCommerce Sites

The Best Practices for UX on Mobile eCommerce Sites

Over the past couple of years, if your eCommerce site is not mindful of mobile eCommerce best practices, your site won’t outperform your competitors. Experts UX designers and web designers in Liverpool know it is essential to make sure all eCommerce sites are designed with mobile in mind.

Last year we saw a considerable rise in eCommerce sites and this is due to COVID. People realised that they needed a mobile eCommerce site. Last year it was vital to have an eCommerce website. It also gave us the chance to have a better-detailed look on how people navigate and purchase items on the site.

Mobile eCommerce Best Practices

There are many things to keep in mind when it comes to conversion-oriented mobile eCommerce design. Here are a couple of practices to have for your mobile responsive website:

  • Support image zooming by pinching and double-tap gestures.
  • Provide a “save” feature for the shopping cart.
  • Use descriptive, well-labelled forms, optimised for mobile.
  • Take full advantage of device features such as the camera, microphone, and GPS.
  • Prioritise search (and keep it above the fold).
  • Utilise voice recognition to speed up search and other interactions.
  • Provide intelligent auto-suggestions, auto-detection, and errors with forms.
  • Instil a sense of security and trust by displaying badges, reviews, and testimonials.
  • Provide smooth, easy, and speedy checkout.
  • Provide easy, thumb-oriented interaction.
  • Make it fast and easy to pay with built-in payment systems such as Google Pay.

Better eCommerce UX Creates more Sales

The number of different Mobile trends shows that the mobile eCommerce market is vastly growing and has given sellers multiple benefits. This means you have to follow the best practices and standards for mobile eCommerce UX design that businesses must follow if they want to be successful. 

However, every eCommerce store is different when it comes to limitations and goals. Here are the mobile eCommerce best practices outlined which will help you create a more successful mobile experience.

Site Speed

Over half of people will leave a site if it takes more then 3 seconds to load. In today’s world, people want to go on to a site as fast as they can look at what they want and leave. They will not wait 10 seconds for your site to load. People who have a negative experience on mobile are 63% less likely to purchase from your brand in the future.

Support Image-Zooming by Pinching and Double-Tap Gestures

People are now very familiar with gestures like double-tapping and pinching to zoom into images on mobile devices. A recent mobile eCommerce usability study confirmed that people who go onto eCommerce sites want to zoom into product images to see finer details.

Be Descriptive

It is vital for people on mobile devices to complete eCommerce transactions as quickly as possible. “Steppers,” for example, are much more touch-friendly than drop-downs. Doing this instead of drop-downs reduces shopper efforts.