Packaging

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Floret – Graves in Bloom (Brand Creation)

At Blue Whale Media, we take pride in crafting compelling branding solutions that breathe life into businesses and elevate their presence in the market. Our latest collaboration with Floret – Graves in Bloom, a subscription service dedicated to honouring the memories of loved ones by delivering fresh flowers to their graves, epitomises our commitment to innovation and empathy-driven branding.

Project Overview:

Floret – Graves in Bloom approached us with a unique vision: to offer a heartfelt service that celebrates the lives of departed loved ones through the beauty of flowers. Understanding the delicate nature of their mission, we embarked on a journey to create a brand identity that resonates with empathy, reverence, and comfort.

Branding Concept:

Drawing inspiration from the serene tranquility of a blossoming garden, our concept for Floret – Graves in Bloom encapsulates both the ephemeral beauty of life and the timeless depths of memory.

Visual Identity:

Incorporating soothing hues and pristine white, our visual identity evokes a sense of serenity and purity. The logo, featuring graceful and delicate flowers symbolises protection, nurturing, and eternal remembrance. The elegant typography exudes warmth and sophistication, inviting customers to embark on a journey of solace and reflection.

Brand Elements:

Every aspect of the brand, from packaging design to digital assets, embodies the ethos of compassion and care. Soft, ethereal imagery of blooming florals grace the packaging, creating a sensory experience that uplifts and consoles. Thoughtfully curated social media content fosters a supportive community where shared memories flourish and bonds endure.

Messaging Strategy:

Our messaging strategy revolves around the core values of empathy, remembrance, and celebration. Through heartfelt storytelling and poignant testimonials, we honour the memories of loved ones while highlighting the transformative power of floral tributes in fostering healing and connection.

Outcome:

The culmination of our efforts is a brand that not only resonates with its target audience but also serves as a beacon of hope and solace in times of grief. Floret – Graves in Bloom stands as a testament to the enduring power of love and remembrance, enriching lives and touching hearts with every bloom.

Conclusion:

At Blue Whale Media, we are honoured to have collaborated with Floret – Graves in Bloom in bringing their vision to life. Together, we have created a brand that transcends mere transactions, offering solace, comfort, and enduring connection to those who seek solace in the beauty of remembrance.

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ICL – The Wonki Collective (Brand Creation)

At Blue Whale Media, we are passionate about partnering with visionary brands that are committed to making a positive impact on the world. Our collaboration with The Wonki Collective, a revolutionary initiative dedicated to the redistribution of food supply chain ingredients, exemplifies our shared dedication to innovation, sustainability, and social responsibility.

Project Overview:

The Wonki Collective approached us with a bold mission: to transform the food industry by creating a more equitable and sustainable supply chain. With the aim of reducing waste and promoting fair access to high-quality ingredients, we embarked on a journey to craft a brand identity that embodies the spirit of inclusivity, resilience, and culinary creativity.

Branding Concept:

Inspired by the vibrant diversity of global cuisines and the dynamic interconnectivity of ecosystems, our concept for The Wonki Collective celebrates the beauty of imperfection and the power of collaboration. Embracing the notion that every ingredient has a story to tell, we sought to create a brand narrative that champions the unique character and value of each component within the supply chain.

Visual Identity:

Our visual identity reflects the eclectic energy and organic fluidity of The Wonki Collective’s ethos. Bold, playful colors and dynamic patterns evoke a sense of excitement and possibility, mirroring the eclectic tapestry of flavors and cultures represented in the brand’s offerings.

Brand Elements:

From packaging design to digital assets, every brand element is infused with the spirit of sustainability and community. Recyclable materials and eco-friendly printing techniques underscore The Wonki Collective’s commitment to environmental stewardship, while immersive storytelling and interactive content foster a sense of connection and engagement among customers and stakeholders alike.

Outcome:

The result of our collaboration is a brand that not only disrupts the status quo but also fosters a sense of community, creativity, and shared purpose. The Wonki Collective stands as a beacon of hope and possibility in a world hungry for change, offering a fresh perspective on the power of collaboration and conscious consumption to transform lives and communities for the better.

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The Linen Group – Art Direction

Blue Whale Media is delighted to present the art direction for The Linen Group, a leading UK-based linen cleaning business known for its impeccable service quality and commitment to sustainability. The Linen Group specialises in providing premium linen cleaning services. Our goal was to create an art direction that not only reflects the brand’s high standards but also distinguishes it in the competitive market.

Art Direction Philosophy

The art direction for The Linen Group is anchored in the principles of elegance, sustainability, and cleanliness. We sought to convey the premium nature of their services while also highlighting the company’s commitment to eco-friendly practices. This approach was meticulously designed to resonate with The Linen Group’s target clientele who value both luxury and sustainability.

Colour Palette and Design Elements

The art direction for The Linen Group is characterised by a sophisticated and nature-inspired colour palette, alongside design elements that communicate the brand’s core values:

Colour Palette

Plum: A rich, luxurious shade that brings depth and sophistication to the brand, plum signifies the premium quality of The Linen Group’s services. This distinctive colour sets the brand apart, adding a touch of elegance and refinement.

Dark Green: Symbolising the company’s dedication to environmental sustainability, dark green reflects The Linen Group’s commitment to green practices and its respect for nature. This colour reinforces the brand’s position as an eco-conscious provider in the linen cleaning industry.

White: Representing cleanliness, purity, and simplicity, white is central to the colour palette. It not only complements the other colours but also reinforces the fundamental essence of the linen cleaning service—immaculate and pristine linens.

Design Elements

The branding incorporates clean, minimalistic lines and textures that evoke the softness and quality of freshly cleaned linens. Imagery used in the branding features close-up shots of textiles, emphasising texture, quality, and the tactile experience of linen. Environmental motifs are subtly integrated into the visual identity, reinforcing the brand’s commitment to sustainability.

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The Happy Gift Company – Packaging

At Blue Whale Media, we had the privilege of partnering with The Happy Gift Company, a subscription-based e-commerce platform specialising in exquisite treasures. They entrusted us with the creation of tags, stickers, boxes, and gift bags to complement their offerings. Inspired by the vibrant greens of their logo, our design approach focused on sleekness and simplicity, perfectly mirroring the modern and joyful essence of The Happy Gift Company.

Our collaboration resulted in packaging that not only reflects the premium nature of the products but also enhances the excitement of receiving a thoughtful gift. Each element was thoughtfully crafted to ensure a delightful unboxing experience, resonating with the recipient’s sense of luxury and happiness. This project stands as a testament to Blue Whale Media’s dedication to crafting visually appealing and impactful packaging solutions for brands seeking to leave a lasting impression.

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Warrington VIP – Party Stationary

The designs for Warrington VIP’s 100th-anniversary celebration embodies a heartfelt tribute to a century of dedication and service to the visually impaired community. Inspired by the organisation’s unwavering commitment to empowerment and inclusion, each element of the design exudes warmth, compassion, and resilience. 

Moreover, the design serves as a visual testament to Warrington VIP’s legacy of advocacy and support. In essence, the stationary design encapsulates the spirit of community, resilience, and hope that defines Warrington VIP’s journey over the past century. 

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Green Shield – Packaging design

Blue Whale Media proudly presents our collaboration with Green Shield, a pioneering CBD company dedicated to wellness and sustainability. For their dropper bottle packaging, we envisioned a design that harmonises nature-inspired aesthetics with a sense of premium quality. Our team crafted a sleek and elegant bottle label that reflects Green Shield’s commitment to purity and transparency. With soft, organic hues and minimalist typography, the label evokes a sense of tranquillity and trust, inviting customers to experience the natural benefits of CBD with confidence.

In addition to the dropper bottle packaging, we also created a bespoke box to enhance the unboxing experience for Green Shield’s customers. The box design echoes the brand’s eco-conscious values, utilising recyclable materials and earthy tones to convey a sense of sustainability. Incorporating subtle embossed elements and a touch of sophistication, the box not only protects the product during transit but also serves as a tangible expression of Green Shield’s dedication to holistic well-being. At Blue Whale Media, we’re passionate about crafting packaging solutions that not only reflect our clients’ brand identity but also resonate with their target audience on a deeper level, fostering meaningful connections and memorable experiences.

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Bach 95 Branding – All Media

Bach 95 reflects a harmonious blend of indulgence and health-conscious living. Each element of the design exudes freshness and vitality. Clean lines and modern typography convey a sense of sophistication, while vibrant colour schemes evoke the refreshing taste and zest of Bach 95’s signature beverages.

Engaging graphics and playful branding elements convey a sense of fun and adventure, inviting consumers to embrace a guilt-free indulgence without compromising on flavour or quality. It serves as a visual invitation to savour the moment and enjoy the crisp, refreshing taste of Bach 95 beer, guilt-free.

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Aesthisave Packaging Portfolio

Blue Whale Media is thrilled to showcase our collaboration with Aesthisave, an innovative e-commerce platform specialising in high-quality cosmetic aesthetic products for beauty professionals. Our partnership aimed to elevate the unboxing experience for Aesthisave’s discerning clientele by designing packaging solutions that reflect the brand’s commitment to excellence and luxury. From sleek mailer boxes to elegant tissue paper wraps, every element was meticulously crafted to evoke a sense of sophistication and refinement, setting the stage for an unforgettable unveiling of premium beauty essentials.

With a focus on both form and function, our packaging designs not only captivate the eye but also ensure the safe and secure delivery of Aesthisave’s coveted products. Each box is thoughtfully constructed to accommodate various product sizes and shapes, providing a seamless and tailored experience for both the recipient and the brand. At Blue Whale Media, we understand the importance of making a lasting impression in the competitive world of e-commerce, and our collaboration with Aesthisave exemplifies our dedication to helping brands leave a lasting mark through exceptional packaging solutions that speak volumes about their quality and dedication to customer satisfaction.

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2 Busy 2 Clean Packaging

Blue Whale Media is proud to present our latest project with 2 Busy to Clean, a forward-thinking company revolutionising the laundromat experience. With a focus on modernity and efficiency, we crafted packaging solutions that embody their ethos of simplicity and functionality. For their soap packaging, we designed sleek and minimalistic labels that convey cleanliness and freshness, mirroring the pristine results customers expect from their laundry experience. These labels not only enhance the visual appeal of the product but also provide essential information in a clear and concise manner, ensuring ease of use for busy customers on the go.

In addition to soap packaging, we also developed stylish wash tags and van vinyl that seamlessly integrate with 2 Busy to Clean’s branding. The wash tags feature clean typography and subtle branding elements, elevating the overall presentation of their laundry services. Our van vinyl design captures the essence of their modern approach, with eye-catching graphics that communicate professionalism and reliability to potential customers on the streets. At Blue Whale Media, we’re dedicated to helping businesses like 2 Busy to Clean stand out in today’s competitive market with innovative packaging solutions tailored to their unique vision and needs.

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Iced Out Packaging

Blue Whale Media is excited to unveil our collaboration with Iced Out, an online bakery dedicated to providing customers with indulgent and luxurious sweet treats. As part of their brand revamp journey, we embarked on a creative exploration to reimagine every aspect of their visual identity, starting with a fresh and captivating new logo. Drawing inspiration from the decadence of their delectable offerings, we crafted a logo that exudes elegance and sophistication, instantly capturing the essence of Iced Out’s premium baking experience.

In addition to the logo design, we meticulously crafted a comprehensive range of packaging solutions to complement Iced Out’s refined brand aesthetic. From intricately designed pastry boxes to sleek and stylish labels, every element of the packaging was thoughtfully curated to enhance the presentation of their sumptuous creations. Our goal was to not only elevate the visual appeal of Iced Out’s products but also to create an immersive brand experience that leaves a lasting impression on customers. At Blue Whale Media, we’re passionate about helping brands like Iced Out stand out in a crowded market with bespoke design solutions that reflect their unique story and values, inviting customers to indulge in a world of luxury and delight.

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