Case Study blog about CDX Security's new website by Blue Whale Media

CDX Security’s New Website

A business’s online presence, regardless of industry, can have a massive impact on it’s success. 75% of a website’s credibility comes from design. So, if you aren’t investing time, effort and money into building a well-developed website you’re going to lose credibility and trust with your audience. 

In this day and age, some businesses still don’t realise that a majority of their customers will visit their website before buying. One of our recent website builds is for local business CDX  Security. With their new website the company now has 91% more website traffic thanks to our website design team at Blue Whale Media.

Here’s what we did: 

When designing the new website for CDX Security, the most important goal we wanted to achieve was to highlight the company’s strengths. To do this we included a video at the top of the homepage that engages audiences and prospective customers. Users spend 88% more time on pages with videos, which is why at Blue Whale Media, we never neglect the integration of videos.

We also used hover animations on the homepage of the website describing the many areas of the company. Animations are another visual element that will attract your audience’s attention, especially when there is a lot of content to consume. 


Our website design team kept to a sleek, modern and brand-specific colour scheme that highlights their brand identity and is in line with their new logo. The colour scheme and design of the website doesn’t distract from the important information within the website content. 

Highlighting a company’s strengths online

There are many reasons why you should highlight what strengths you have as a business on your website, but how do you do it?

Try to focus on what sets you apart from your competitors. Each of your competitors might have a specific niche that they target with their website. Are their strengths highlighted within their website? If not then you can set your business apart from theirs by having a video integrated into your website and you will instantly reap the benefits.

Studying competitor websites will help you to reach a focal point on how to highlight your strengths in a unique way. Ultimately the goal is to help the customer understand that you are specialists in your field and no one can rival you – this is what will make them choose you. 

Advantages of using Animation 

Animation is one of the most effective tools that you can use on your website, here’s why? 

  • Increase audience retention rates. This is the amount of time a visitor spends watching your videos or reading your content. 
  • More quality leads. By creating custom content, like animation, that addresses the audience’s attention, you can increase the quality leads and attract people who are most likely to buy from you. 
  • Improve credibility. Your website helps you to build credibility with your customers by providing quality content, such as videos, custom animations, high quality images, etc. 

If you want to make the most impact with your website design, you need to invest in creating a high quality and well-designed website.

4.57 billion people use the internet, that’s more than 65% of the entire world. Just imagine the potential your business could have with a well-designed website.

If you’re looking for a website redesign, why not contact Blue Whale Media today for more information? We are the number one choice when it comes to website design companies in Manchester!