Colours In Branding And What They Mean
The colours you choose for your brand can tell people more about your business than you might imagine. The psychology of colour can help evoke emotions that perceive you and your business. The brand colours also help promote recognition of your brand making your colours enough for your brand to be recognised by your customers. It is important to get the colours right as you want to be sending the right messages to your target audience. The colours should be integrated within all parts of your brand including your logo, website, social and various other platforms.
Top 100 Brands
When looking at the top 100 brands around the world it is easy to distinguish what colours are the most popular. Blue was found out to be the most popular colour with a massive 33% of brands in the top 100 using it as their primary colour. Red comes a close second with 29% with black or greyscale in third with 28%. Within the top 100 brands, an interesting statistic that showed up is that 95% of brands only made use of only one or two colours. Colours are very powerful in branding and can so time even determine whether a customer chooses you over a competitor. It is said that every colour evokes a different emotion and visual response. I am going to be talking about a few colours and how they show different types of businesses.
As already mentioned, blue was shown to be the most popular brand colour with 33% of the top 100 brands using it. Blue is associated with the words trust, security and confidence and many people associate with the ocean or the sky. This is why it is such a popular colour as most brands what to show trustworthiness something that can be seen as a very important attribute to most consumers.
Red is the second most popular choice and evokes completely different emotions showing more passion and energy. It is certainly one of the more attention-grabbing colours which is why it has been the primary colour used by coca-cola as it stands out on the shop shelves. Red, however, doesn’t compliment other colours too well and is often see better as a stand-alone colour.
Purple a more niche colour usually represents brands that want to show luxury and mystery. This is the idea behind Cadburys packaging and brand colour as it is trying to promote its chocolate as luxury. The niche element of purple helps promotes that luxuriousness of the colour as it is a colour, not every brand uses.
Black is another popular colour option for brands to use as it is quite a classic yet sophisticated option. Black can be great with other colours as well as a stand-alone colour, therefore, making it easy to create other emotions that may be needed whilst maintaining its primary brand colour. A good example of a brand that uses black would be Nike.