Blue Whale Media

Blue Whale Media Local Champions: Crazy Wire

Having a website for your business is no longer a choice; it is now a must-have, especially for businesses that sell products or services online. Our client Crazy Wire came to us to create an e-commerce website for the products they sell. Crazy Wire is a giant of the mesh and wire industry that required a full redesign of their ecommerce site to represent better and categorise their company and products.

What We Did.

Our website design team worked on a full redesign for Crazy Wire, placing a significant focus on product organisation and categorising systems. An essential element of this site was the ease of use for customers. With such a wide range of products available, our team needed to develop an organised and easy to use platform.

A vital element used was the professional product images that make it easier for customers to find exactly what they are looking for. Our team also developed an extensive navigation menu that encompasses all available products from Crazy Wire. We also integrated the Worldpay platform for customers to quickly and efficiently check out.

Professional product image

Do not underestimate the importance of product photography, because it is one of the most powerful tools in selling products or services online. Our website design team included high-quality imagery within Crazy Wire’s website to showcase their products effectively and professionally. Studies show that people remember 80% of what they see and 20% of what they read. Using professional imagery will help grab your viewer’s attention and help them digest your products or points of emphasis without using words.

Biggest Change.

When creating Crazy Wire’s whole new website, our team decided to focus on the customer experience and making the layout easier to search through the products online. By adding certain features and restyling the product organisation, it now relates more to the customer journey from first visiting the site to purchasing an order. The easier the website is, the better the customer experience.

Customer Experience

Your customer’s very first contact with your company is probably through your website. That being said, it needs to create an excellent first impression on the viewers and potential customers. As an experienced marketing agency, we understand that to get a good return on investment; you need customers to browse and purchase on your site. By investing time and effort into the customer experience of your website ensures that potential customers will keep doing business with you.


In order to keep customers returning to Crazy Wire’s website, the navigation needed to guide customers throughout the website quickly. An easy to navigate website increases the time a website visitor or customer remains on your website. Also, search engines use your website navigation to determine your website’s ranking, which then turns into site traffic and conversions.

Websites are flexible and can grow as your business matures. Don’t be left in the dust; websites are one of the most cost-effective tools valuable. On the other hand, having a poorly designed website and weak content will lose you, prospective customers.