Creating and Prioritising an SEO Task List
SEO is an incredibly important aspect of building a fully prepared website that will pull in new and unique visitors who are interested in what your website has to offer. This being said, SEO is an intricate and complex beast that has several different methods you can approach it with. It’s important that you don’t waste your time on dated SEO techniques, all while staying up to date with the latest trends in the industry.
We’ve compiled a few tips that will help you begin to understand the basics of SEO and lay the foundation of your SEO task list.
No Two Websites are the Same
This is one of the first points we stress to our clients who are new to SEO. There isn’t a single magic formula to SEO; it’s a delicate balance between your website’s backend optimisation and your frontend content, site-specific keywords, links and strategies. What will work wonders for one website won’t always work for another.
This concept especially applies to keyword research and optimisation. Every website, even if it’s operating in the same industry as another, will have differences in keywords that help set it apart and bring more of the right kind of traffic in. Think carefully about the audience you want to attract, and what it is they’ll be searching for.
Stay Current or Be Punished
Since Google stands as the overlord when it comes to SEO, it’s important to pay attention to Google’s algorithm updates and the specific changes that are being implemented. Often, old corner-cutting tactics used to unfairly improve SEO are quickly noticed and punished by Google in new updates, making outdated SEO efforts actually work against a website.
Understanding the changes that Google is making, and specifically understanding why Google is making them will help you better understand how you need to optimise and update your website’s SEO.
Check your Site Speed and noindex Blocks
These are the first two steps towards making your site Google friendly and too make sure all of your important web pages are being indexed. Firstly, go through your website’s HTML code and look through the <head> section of a page for any “noindex” tags within the code. The “noindex” tag tells Google and other search engine crawlers to ignore and not add the page to their index of search results. If your key pages aren’t being added to Google’s index, your SEO is taking a hit.
Secondly, use a site speed checker to see how fast your website pages are loading up. Page loading speeds that are too low will cause visitors to close your page and visit a different one instead, which is why Google punishes sites that load slowly and rewards sites with fast load speeds.
Focus on Fitting Keywords
Choosing the right keywords to pursue in your website’s content is where site-specific SEO is most important. Understand the keywords of your industry, and then look at what unique keywords match your site’s niche within the larger industry.
If you’re not sure where to start with keywords, Google provides a couple of services to help you get started. Google Adwords Keyword Planner will help you build proper keyword-based ad campaigns, where you’ll get to see what the critical keywords are for your website. Just as important is Google Trends, which will show you trends in user search results, allowing you to understand what kind of content is attracting visitors within your sector.
Audit your Website to Improve your SEO
While this blog post will have given you a good idea of how to start optimising your website’s SEO, there is an almost endless number of technicalities that you can spend your time reading about and fidgeting with. There will always be something that we miss or overlook, which is why it’s always advised that you go to a professional web development company for a complete website audit. Having a professional service look through and analyse every aspect of your website is the best way to spot any mistakes you might have made when starting your website.
Blue Whale Media offers a complete and unrivalled website auditing service that goes over page-load speeds, keyword optimisation and a variety of other SEO indicators and factors of your website. If you’re interested in what our website audit covers, you can read more about it here, or just give us a call at 01925 552 050.