What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.
The use of the internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing.
Search engine optimisation is the process of optimising your website to “rank” higher in search engine results pages, thereby increasing the amount of organic traffic your website receives. However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations. Nowadays SEO is a full-time job for small businesses and many are turning to website design and marketing experts such as Pronto for support.
Social Media Marketing
With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. Social media marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic and generate leads for your business. The channels you can use in social media marketing include; Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Google+.
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!
Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
Content Marketing denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include; Blog posts, E-books and whitepapers, Infographics and Online brochures and lookbooks. Marketing is an integral part of any website design. Your website should be targeted towards maximising traffic and improving conversions. At Blue Whale Media, we specialise in providing marketing services for your website. We employ a host of techniques and practices, which will open new vistas of opportunities for your business. Call us today on 01925 552 050.