eCommerce Trends for 2021
If you are looking to drive more traffic for your e-commerce brand or hoping to convert that traffic into paying customers, we have an outline of the lates trends that are shaping the industry. Looking back at 2020, it was a huge year for eCommerce, even with the pandemic. It managed to exponentially accelerate the growth of sales due to many people working from home or changing industries. Which will hopefully have a good knock-on effect going into 2021.
Buying online won’t be limited to just B2C products
Due to the disruption of the pandemic, customers had no choice but to turn to e-commerce as a means of buying and paying for products. As traditional retail shops have closed temporarily or potentially permanently for some chains. These changes in buying habits may slow-down due to people being able to go back to their normal routines progressively, but it certainly won’t stop the growth of ecommerce. Many products that hadn’t initially been able to be bought online, now can be. Such as car-parts and larger-chains of fast-food switching to delivery services, even though they were adamant to keep traditional buildings and chains open still.
Whether you are a B2B business, manufacturer of parts and items or another type of business… switching to D2C or D2B selling is a great way to increase income. The products you may be selling currently can be transitioned into being able to bought online which in result makes it easier for your customers to buy, wherever they may be. You as a business need to make it easier for a customer to buy your products. A way to start this process is to create an online catalogue of all your products. The next step is to create a user-friendly shopping and purchasing experience by implementing your content into an easy-to-view manor.
Video ads on social media that link to your shop
Brands have been beginning to advertise on a variety of platforms such as TikTok and Instagram more-so nowadays. Thankfully, social media isn’t slowing-down going into 2021. Brands have found great value in placing adverts inside stories on Instagram, Facebook and Snapchat. This technique of engagement is is one of the next-steps of evolution in social media selling.
This past-year, we have seen Shopify partner up with TikTok and Facebook launch Instagram Snaps. Going-forward, we will see what brands can do with these changes as well as more that may be coming.
Providing videos is another avenue that can be used when it comes to marketing products. Recording videos for your most-popular products and adding them to as many social media platforms in order to grow your customer-base.
A variety of videos can be created for engagement, such as unboxing videos, tutorials and explanation videos. Images of products can be converted into a slideshow with custom-content, this can then be further-converted into user-generated content which can be reposted and further-capitalize on the video-sharing craze.
Customer-data will continue to gain value in the world of eCommerce. Many brands focus on the vital, but basic metrics provided, such as conversion metrics and click-through campaign rates which indicate the main areas of where sales are coming from. Many will be able to uncover further-data analysis capabilities and gain even more knowledge into 2021.
Are you able to gain enough insight based on the data you have currently of your customers? If it’s not possible, see if there are possibilities to upgrade your analytics platform in order to gain more granular insights into the data.
Here are some ways to see how analytics platforms can help your data, gain better results:
- Segment your audience by age and gender, geographical location, total spendings, buying habits, and more.
- Find out which platforms lead customers to your website
- Gain an understanding on which content converts into the most conversions
- Integrate the analytics platform with your CMS and CRM and other systems in order to have a 360-degree view of your business as a whole.
Brand Partners can be gained via influencers
Most brands have dived into using influencers in order to make-use-of their huge audiences. As-mentioned by the Influencer Marketing Hub, $9.7 Billion has been made via the use of the influencer industry.
Your business can gain traction by using influencers by using the following methods:
- Create a list of micro or local influencers that have the same ideals as your own brand
- Develop and a partnership by potentially providing free merchandise as well as primarily assisting them with building their audience
- Re-iterate that you’d like them to create whatever they’d like to, with you as a business providing no influence on the content they output
AI is becoming more intelligent and less artificial
In prior years, benefits of AI have been less-relevant to the eCommerce industry. With chatbots and machine-learning becoming more mainstream. Your business can adapt to yielding these features to give a more-streamlined process.
AI can help improve customer experience and also perform critical tasks for your business much faster. Many brands now use a virtual assistant to help leverage the time it takes to speak to a customer and assist them with pre-given options for support.
Looking-forward into 2021
For the eCommerce world, opportunities were there to be utilised, with these new trends gaining traction already, 2021 could be a year that can be just as memorable, but with a lot more positivity for your eCommerce business.