Ecommerce Websites Preparing For Christmas
If you run an ecommerce business, you need to think ahead to Christmas now! That means straightaway. Yes, we mean immediately! There’s a good chance that your planning has already begun, because the festive period is a crucial time for many successful ecommerce ventures.
In short, it’s imperative that your site is ready for the Christmas rush that ecommerce businesses experience.
But what does that mean in practical terms? This blog from Blue Whale Media, the web design company Manchester, provides essential guidelines to coping with Christmas so that you’re ready for one of the most productive times in your annual calendar.
A Fast-Loading Website
Your website should load quickly at any time of the year, but at web design company Manchester we believe the speed is hugely important around the festive period. You’ll probably experience a rise in customers, who will be keen to make quick purchases, so your website has to respond to that demand.
It’s not surprising that a slow-loading website has a high bounce rate (which is defined as the percentage of people who leave a website after looking at only one page). In general, a bounce rate of 26 to 40 percent is seen as acceptable; while 41 to 55 percent is fairly average; and over 70 percent could be cause for concern, depending on the style and content of your website.
A Time For Promotions
Many experts – and that includes our SEO company Manchester – will tell you that Christmas offers ecommerce websites an opportunity to devise enticing discounts and promotions. It should be part of your promotional calendar, where you decide factors like…
- When a promotion goes live on your website and for how long
- How it fits in with other strategies, such as email marketing, social media and ads
Delivery And Return Options
At our web design company Manchester we believe that it’s never too early to consider the logistics of your shipping process. Whatever it is you’re selling, you need to make sure that your customer has a smooth checkout transaction.
To make purchases even more appealing, it may be worth reducing your shipping costs or even offering them for free. Plus, you could consider implementing a more lenient returns policy, if that is suitable for your type of business.
Choosing The Right Platform
For a fast-loading website, you need to choose a platform that’s right for your business. Some of the main ones include Magento, Shopware and Shopify, but which is the right selection for you? Expert advice can help you answer that question, and that’s what we can offer at our SEO company Manchester.
You also need access to the correct technical resources, either from an in-house team or an agency like our own web design company Manchester. In essence, your site needs to stay fast, despite an influx of customers around Christmas time. A good hosting provider will ensure that you are performing well, and it will test your site to see how many customers you can handle in the peak period of Christmas.
Here at our web design company Manchester we have created many highly functional e-commerce websites. So we can maximise your potential and help you grow your customer base. Call us today on 01925 552050 or fill in the form below.