Elements of High Converting Product Pages
On an ecommerce website, your product pages are your sales pages. Your product pages set the stage for that pivotal moment when a shopper decides to become a customer or leaves your website.
A poorly structured product page costs you money, so learning the essential elements of an ecommerce website is your highest priority as a business owner. Here are some ways in which you can improve your product pages from our website design team at Blue Whale Media. Always trust a professional website developer in Wigan for the best eCommerce websites.
Include High-Quality Product Photos
On the internet, images matter; photos that are blurry, poorly lit and unrealistic will not positively showcase your product. Your ecommerce website is essentially your virtual showroom, so you wan to be able to display your product in their best light. The images you should be prominent, quick to load and have an option to zoom in in order to get a closer look in detail.
Eye-catching ‘Add to Cart’ Buttons
How do people buy if they cannot find the button to click ‘add to basket’? The add to cart button should be impossible to miss on your product pages, even for those who aren’t tech-savvy. Make sure the colours stand out from the rest of the page but also that they don’t distract from or clutter your website design. Your add to cart button should be in places that are easy to find, ideally, at the top of the page or your website visitors don’t have to scroll.
Detailed Product Descriptions
Not everyone who comes to your product page is ready to buy; a lot are comparison shopping. If your ecommerce site has minimal information, then the website visitor is bound to make a purchase elsewhere. Writing a detailed but interesting product description goes a long way to driving conversions. Writing original content helps potential customers imagine themselves using your product. It’ll be easier to convince shoppers to convert with detailed product descriptions, but an added benefit is the SEO ranking you will also see.
Customers place a lot of trust in one another, but it is estimated that over 95% of shoppers read online reviews before making a purchase. Focus less on optimising your statements about products and leverage the recent comments from customers because they’ve tried your products for real.
Improve Website Speed
Just as consumers have learned to appreciate minimalistic design, they’ve also come to expect fast loading times when they visit websites. A Google study shows that 53% of mobile users will abandon a website that takes longer than three seconds to load.
There is no right or wrong to create a product page that converts; it will be a case of trial and error. If you invest the time to make your ecommerce product pages as effective as possible, you will reap the benefits with more sales and happy shoppers.
At Blue Whale Media, our team can help with your ecommerce website product pages, so why not get in touch with us today?