Five Reasons Not to Delay Your Website Re-Design

So, your current website has a high bounce rate, low conversion rate and has a design that’s a little naff if you think about it. Yet, you’ve been putting off contacting a website design Manchester agency. Your website should be the ultimate sales pitch for your business. A lead generation tool that grabs attention and has your customers reaching for the phone and placing orders with you today.

An older, poorly-designed, visually uninspiring website with ghastly functionality will hardly convince visitors to contact you. But it can harm your chances of sustained business growth.

If that’s not enough to convince you to accelerate your website re-design today, consider this: 94% of people name website design as the core reason for their mistrust or rejection of a website.

Now, we know what you’re saying: ‘it may not be cheap to employ the services of a website design Manchester agency.’ Well yes, there is expense involved. But how much revenue are you currently losing because your website isn’t quite up to scratch?

Maybe you just don’t have the time to invest in designing and building a new website. Well, that’s where the time investment, skills and expertise of a website design Manchester agency can help you.

Now, this is only scratching the surface. Let’s look at five core reasons why you should never delay your website re-design and contact a reputable website design Manchester agency.

First Impressions Count

Do you know that the average user invests 5-7 seconds on a page before deciding if they wish to browse through the rest of the website? You get seconds to make your sales pitch.

A re-design by a reputable website design Manchester agency can strengthen your brand authority and instil something that’s very important in online brand marketing – trust. Older websites hardly hold anyone’s attention, not when they have an abundance of more aesthetically-appealing websites to explore.

Re-designing your website gives you the opportunity to re-brand and add new features. A good website is more than images, copy and the occasional video or social media link. It is an immersive, interactive experience.

Not only that but a website with valued content such as blogs and social media integration, for example, creates more traffic – and more chances of converting visitors into customers.

Achieve a Higher Google Ranking

75% of people never scroll past the first page of search engine results. That percentage drops further with page indexed. That means that if your website doesn’t appeal to Google’s search engine index criteria you have a slim to none chance of customers ever finding you.

Google does not crawl and index Flash websites. Your cutting-edge Flash website of eight years ago has about as much chance of being indexed in a position for customers to find you with ease as you do predicting the winner of The Premier League and FA Cup in 2023.

Search engine algorithms are tweaked or updated monthly. Google Penguin 4.0 was rolled out in the winter of 2016 and is designed to penalise black hat link practices. Back in March 2017, the worldwide SEO community was abuzz with the news that Google ‘Fred’ was on the cusp of being rolled out – and designed to target websites that prioritised websites with ad-focused content at the expense of enhancing the user experience. SEO is a continually evolving practice.

If your website relies on organic traffic to generate leads, it’s paramount that you adapt to any algorithm changes. Websites that don’t, especially for years at a time, shouldn’t be surprised when they plummet down the rankings.

Search engine algorithms are tweaked or updated monthly. Google Penguin 4.0 was rolled out in the winter of 2016 and is designed to penalise black hat link practices. Back in March 2017, the worldwide SEO community was abuzz with the news that Google ‘Fred’ was on the cusp of being rolled out – and designed to target websites that prioritised websites with ad-focused content at the expense of enhancing the user experience. SEO is a continually evolving practice.

If your website relies on organic traffic to generate leads, it’s paramount that you adapt to any algorithm changes. Websites that don’t, especially for years at a time, shouldn’t be surprised when they plummet down the rankings.

Responsive Website Design Manchester

Thanks to smartphones, tablets, the all-conquering iPhone and the must-have accessory that is the iPad, the last few years has seen an explosion in the popularity of mobile websites. You don’t even have to take our word for it, just look around the next time that you’re out in any public place. No doubt, you’ll see heads bowed and fingers scrolling through the content displayed on mobile devices.

According to Google Small Business, users are five times more likely to reject or leave a website that isn’t mobile-friendly – and websites that were built over five years ago will not be mobile-friendly.

A website redesign by a website design Manchester agency gives you the opportunity to optimise content for mobile use, meaning that you can appeal to potential customers at every stage of the buyer journey, any time of the day and all they need is a device in the palm of their hand!

Get Ahead of the Competition

What’s certain is that if you’re delaying contacting a website design Manchester agency, you can bet that your competitors aren’t. A good business is one that reacts to the needs of its customers and provides a superior level of service. A poor website is not evident of that superior level of service.

Getting ahead of the competition by launching a new website before your competitors provides you with a terrific platform to attract new business and impress existing customers.

Another indirect benefit to employing the services of a website design Manchester to re-design your website is that it allows you to attract new and better talent to your business – especially from the web-savvy younger generation. The best candidates want to work for the best employers, and how do they find them? Online, of course. Attracting employees that bring expertise and enthusiasm is one of the surest ways to grow your business – and, as the face of your business online, your website inadvertently becomes an effective recruitment tool.

Page Elements

Now, let’s get down to the bottom line – a website re-design from a website design Manchester agency will increase your business revenue. There’s a wealth of reasons why (which we’ve already covered), but let’s dissect some basic page elements and show how you could be earning more from the moment your re-designed website is launched.

Older websites tend to have incorrectly-placed calls to action, or worse still, no calls to action at all. How will potential customers be able to enquire or place an order if they don’t know how to contact you? A good website design Manchester agency will always include clear calls to action that visitors won’t miss!

Whilst your content may have been appealing five years ago, that may not be the case today. Good websites feature just enough content to pique visitor interest. No one has the patience to read essays – that’s what telephone or face-to-face conversations are for.

It’s also important to avoid too many design elements or unnecessary features. You want visitors to know in seconds who you are, what you do and how to buy / contact you. Too many design elements and unnecessary features makes it difficult for visitors to find what they’re looking for – and increases website load times.

Websites without any clear, unique and notable testimonials also attract visitor suspicions. People are far more web-savvy today than they were five or even ten years ago. Your website should shout brand authority and credibility. This allows you to instil confidence and trust with every single visitor.

There you have it, the core reasons why you shouldn’t delay contacting a website design Manchester agency. Take a critical look at your website and ask yourself: ‘is it the ultimate sales pitch?’ If not, then it may well be time for a re-design.

Blue Whale Media is a full-service digital marketing agency, based in the heart of Cheshire. We can create stunning, bespoke websites that tell the world your story. Contact us TODAY on: 01925 552050 or visit us here TODAY.

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