Google Ads Mistakes That Can Waste Your Budget
If a campaign is spending without useful outcomes, follow the path from the customer’s search through to the response your team receives. This helps identify the issue before changing several settings at once.
Check what the campaign is reaching
Review available search terms for themes that do not match the offer. Check the location and schedule against what the business can serve. Note whether changes in demand or promotions may explain a short-term shift.
Check the landing page and conversion action
Open the ad destination on mobile. See whether the offer is clear and submit a labelled test enquiry where appropriate. Make sure the campaign measures a successful outcome and that staff can distinguish genuine responses.
Change the part that is causing the problem
Fix broken journeys before adding spend and log each adjustment. The Warrington marketing team can help compare campaign and enquiry data so optimisation focuses on the outcomes that matter.
