Tips for Growing Your Brand on YouTube
YouTube has been on top of the game for a long time now and still remains the best video viewing website. With over 2 billion monthly users, this platform is a must for all businesses. If you have promotional videos or want to start producing them, then you need to make sure your customers have a place to view them. Think you need help growing your brand on YouTube? In this blog, we’ll share our top tips for businesses.
Develop A Clear Vision
When creating your YouTube channel, you need to have a clear vision with content that is relevant to the business. Choose something that will interest your target audience and be valuable to them. You can have a variety of videos from promotional to Q&A, from explainer to event videos but they all have to be relatable to the services you offer. This way, your customers can see a clear connection through all your social media platforms. A good vision to have is ‘to promote your work to customers’. This is an easy vision but is achievable.
Strong Visual Identity
You also want to make sure that your channel looks finished and professional. There are many things you can do to create a strong visual identity and allow users to identify your company channel straight away. Start off with an eye-catching banner image that uses your branding colours. Next start with a channel icon that fully represents your company. A perfect icon to use is your logo as it tells people straight away who you are. Something that a lot of YouTube channels are doing now is branding their thumbnails to create a consistent design across the platform.
For your channel, you can also create playlists for your different types of videos. As previously mentioned, there are many different ones you create but splitting them into relevant categories can help your audience find what they’re looking for. Having playlists also means you don’t just have a huge bundle of videos, having them organised can make your account look neat and tidy.
Check Your Competition
Like any marketing project you start, competitor research is a must! Start by finding other YouTube channels that have a high success rate and spend your time looking through their channels. Find out what videos they are posting, how they write their descriptions, who their subscribers are and what playlists they have created. Maybe look further into their videos and see what software they are using to create them and also the appearance of their videos including what content they have. Having good strong videos will help boost your channel and allow you to compete with other companies that offer similar services.
Get Help from Social Gurus
So now you’ve got a few tips, it’s time to work on your YouTube channel. However, we understand that businesses don’t have a lot of time to work on their social media which is why we’re here! Our social media gurus can boost your YouTube account and market it to your target audience. To find out more, visit our website online.