How backlinks are used for SEO marketing

How Backlinks Are Used In SEO

Many researchers would agree that backlinks are considered one of the most important parts of an SEO strategy, if not the most important. They play a crucial role in Search Engine Optimization. In this article, we will be covering the topic of backlinks, how it is helpful for SEO and how you can get your own backlinks for your website, with helpful tips from the best SEO agency in Warrington.

What is a backlink?

A backlink, also known as an inbound link, is when a website creates a link to a different site. In that sense, you get a backlink when your page gets linked by another website.

Backlinks play an essential role in SEO. As such, it is one of the significant factors for digital marketing strategy. When a website creates a link to a page of your site, it shows that they find your content valuable and worth recommending to their audience.

How does a backlink improve SEO?

Backlinks and SEO go hand in hand. Backlinking amplifies your SEO. Most websites are ranked by Google, depending on the number of backlinks from other sites. What the search engines consider a ranking factor in a website is the number of inbound links to that particular website. In addition, SEO also depends on the quality and quantity of the link.

When a page gets linked numerous times by various other sites, search engines like Google take notice and rank them high. The site also shows up on the search engine results page (SERP). Backlinking is one sure way you can increase organic traffic to your website.

Now let’s jump right in and go through some of the reasons why backlinks are essential to SEO.

Helps search engines find new pages

As we all know by now, backlink on a page is the link to a different website. So with the help of backlinks, search engines easily find new multiple sites and pages.

Google makes use of backlinks to navigate, locate, and index your pages within your site. Many search engines also look at the number of high-quality backlinks to a website. In this way, it helps your site rank higher at an appropriate time. Building some links to your page, especially from highly influential websites, helps generate more clicks, which ultimately leads to an SEO boost.

Along with link building to your website, you also need to make sure to index your backlinks. Because Google mostly takes notice of backlinks, having it indexed helps your website rank higher and faster.

Signal for ranking

Backlinks are a reputation tool for search engines. We say this because Google uses backlinks to determine if your site deserves high ranks in the SERPs.

The main focus of the search engines is to give the best result to every audience’s query. Therefore, they will look for websites that have more promising backlinks.

A significant number of backlinks to a specific website indicates how valuable and informative the site is. Therefore, Google ranks your websites according to the number of backlinks you get.

Referral traffic

Imagine having a number of backlinks pointed to your page from an authoritative site. What would that entail? The answer is new and unique visitors on the website, checking out the content that the other website referred to them.

Now, who wouldn’t want that?

It does not matter if you get the links through guest blogging or social media posts. There will be an increase in SEO traffic once the readers click on the backlinks to your page. With high-quality backlinks to your website, you will gain more visitors and traffic. Google will take notice of your site and rank it high on the SERP.

Improve credibility

Backlinks are important for SEO strategy as they boost your credibility as well. Inbound links from highly influential websites that direct to your page suggests one sure thing. It implies that they find your content worthy enough to share it with their readers and contribute to your site’s credibility.

However, backlinks can also bring downfall to your website if your page has links to unrelated sites. An adverse impact as such will affect your site, and you will end up losing credibility. In the worst-case scenario, Google will penalize your website.

How to get backlinks for SEO

It doesn’t take a genius to build links. Anyone is capable of doing it. All you need to do is follow some basics to get high-quality backlinks.

Backlink from quality content

A popular method is quality content. A content with detailed information on the searcher’s query is a must. Using this method will bring in more traffic and achieve precious backlinks to your website.

Guest blogging for backlinks

Guest blogging, as mentioned earlier, is another successful way to gain backlinks. Through blogging on other influential websites, you present your content to a new audience. You can also introduce your site to the readers through guest blogging by adding relevant backlinks that direct them to your website. Therefore, you need to target the right group of audiences for your website to gain more visibility.

Broken Links

Many publishers often make the error of adding inaccurate or broken backlinks on their websites. How is that helpful for you?

You need to look out for such broken links of sites that relate to your content and inform the web publisher about the problem. Now, here is where you come in. You can give the backlinks to your website as a fill-in, and this way, you can get high-quality and promising backlinks.

Internal Links

Internal linking is one of the most successful ways to execute an SEO strategy and boost your search visibility. It enhances the link flow on your site and also passes the link juice. With the help of Internal linking, the audience finds it easy to move through your website.

Sponsored content

Advertise your business, service or products with sponsored content, posts or even press releases which can help with brand exposure and creates new backlinks at the same time.


Link building is not as hard to manage, but it does take a little bit of time. By keeping in mind the points mentioned above, you can get high-quality backlinks from relevant websites. Your website will gain an increase in SEO and rank high on Google.