What will blog posts look like in 2020?
With the new decade fast approaching, it’s time to begin to think about what the new year will bring in the way of blogging trends. Every year, there seems to be a new and exciting way to manage your blog or increase customer engagement. It seems that 2020 will be no exception. By analysing the second half of 2019 and how content creators have been presenting their written content, we can make some educated guesses about the potential trends of 2020.
Change in word count
Currently, word counts are between 500-700 words for SEO purposes. This allows for sufficient keyword and phrase saturation in addition to being the perfect word count for Google’s bots and crawlers.
However, in 2020, we could see word counts begin to change and potentially diminish into small, easily digestible chunks of information-rich content. As social media is now an established part of our world, audiences are used to gathering their information from news feeds. Blogging and content creation may streamline and favour a quick, snippet design.
Blogging could also do the complete opposite and change to favour long-form content (1000-7000 words). This style of research paper blogging would give organisations and companies a larger platform to present well researched and information-rich content.
Mobile optimised content
Busy modern lifestyles mean that more often than not, your online content will be read and interacted with by people on mobile devices either at the office or commuting. Taking this into account, in 2020, we may see a shift in how written content is created to favour mobile users. Blogs may be structured differently; smaller, easily readable paragraphs and bite-sized chapters that are quick to consume on the go.
Authors and writers have recently taken to live blogging to allow their audience to see their content being created in real-time. Traditional blogging requires planning and writing time before you published and wait for the comments and feedback to roll in. This is often a slow and difficult process and can often mean that your content is outdated quickly.
By opening up your content to liveblogging, you can allow your customers to influence your content directly. That way, your content is immediately relevant, and you are no longer guessing what your audience would like to see; they’ve already told you!
Blogging may seem like it hasn’t changed much in recent years. However, with technological advancements, audiences consuming content in a different way, companies and individual content creators are evolving their content to offer something different.
Blogging needs to evolve to stay relevant and keep up with other forms of content, such as vlogging and visual content. Busy lifestyles mean that consumers are looking for fast bites of information that they can consume on the go, and for, blogging formats to remain current they must update to recognise this demand.