Lauren's Apprenticeship at Blue Whale Media

How is an ecommerce website different from a brochure website and why do you need one

An ecommerce website is a kind of site where you can buy products or services that they provide. With the ecommerce website they have two aspects and they are a storefront and a checkout. The storefront will display all of the products and services you are selling. The checkout will allow the users to buy the products they want.

If you are a business website you will need to have an ecommerce site so you can display and sell your products. This is one of the reasons why this kind of site is popular for online businesses. Most of today’s shopping is all done online and by having an online store you are able to increase your profits.

A brochure website is similar to an ecommerce but with one difference a brochure will only display the products and services they can not be sold on the site so if users wish to buy any of the products they will need to contact the company directly to place an order for any of the products. Brochure sites are popular with search engines so having one will increase the overall foot traffic for your site.

A reason why brochure sites are good is because they don’t need to be regularly updated or managed. The only time it will need updating is if prices change or if products need changing.