How to keep your reader engaged, from Headline to CTA?
55% of website visitors spend less than 15 seconds on a web page. This means that because we have busy lives, we have less and less time to focus on consuming content.
As a reader, there is nothing more annoying than being intrigued by captivating headlines only to find that article fails to live up to the promise of its title.
Luckily, at Blue Whale Media, our content writing team has gathered ways to engage readers and keep them coming back, here’s how:
It’s crucial that you keep your headline short and sweet, don’t give away too much. The job of your blog or article headline is to get people to visit the page and not summarise the entire blog post. Initially, it is there to act as a focal part of your content and helps to keep the content on track. A headline can attract and engage readers while sending signals to search engines that help to rank content.
When creating content, you should keep your information short and to the point. Using sentences that are long and full of information can be overwhelming, which is not engaging and it can be hard to follow. A study showed that, on average, only 28% of 583 words are read on any webpage. So the majority of time, people do not read every single word within your content. This means you need to make your words count and keep your paragraphs concise, ideally 3-4 sentences long.
Include Visual Elements
You don’t want to publish content that is only text because readers will not be engaged. You should be adding photos or videos for further reader engagement, but also for social sharing readers and SEO on your website. It is often the case that people absorb information better when there are visual elements because they create an interactive experience for viewers.
Unique Voice To Your Content
One of the most important aspects of content writing is finding your voice. A honed voice will keep your readers coming back; it is not about what you’re writing; it’s about how you’re writing it. Your voice will often be influenced by genre, tone, or themes you’re writing about because it will also define brand identity. Being natural in your writing is what will ultimately develop your unique brand voice.
End With A Call To Action
Ending your content with a Call to Action is the chance to motivate your audience to take real steps toward becoming a customer or client. A call to action at the end of your blog or article means that the reader reached the end; they are engaged and ready to convert. Call to action in content writing isn’t rocket science, but it can take a while to perfect in order to increase your click-through rate.
Writing engaging content can be difficult, but by using the essential tips above, you’re able to keep your readers engaged and prove that your content is worth reading.