How to avoid SEO Disasters when migrating your website
Every website makes some changes in its course. Sometimes your vision evolves for your website, and you may decide that it’s time for a migration. Of course, migrating a website to a new platform is not a big problem, but it is a big task to perform migration on your website.
It can be stressful and challenging to work everything out correctly. There are many tasks to perform before, during and after your new website’s migration. Not only that, there are so many risks involved if you are an SEO. All successful migrations are the results of teamwork, excellent planning and good communication.
Decreased traffic is the main problem that websites face, mainly after a website migration. Websites ultimately lose a lot of traffic, and sometimes websites stop trading after revenue hits low.
To prevent all these shortcomings, here are some pointers on avoiding SEO disasters during a website migration.
1. Create a budget estimate
Without a budget spreadsheet, it isn’t easy to go ahead with your website migration plans. The first step in creating a budget is to identify how much you will be spending. Estimating the costs can make you plan with correct measures.
Usually, the standard cost of a website migration does not cost more than $500. This cost includes all your migration services, content retention, domain name transfer and essential SEO services. You may have to pay extra fees for additional website optimization, copywriting services and other options. All these charges depend on how big your website is and the number of contents on your website.
Do not undervalue the cost of an SEO consultant. You may feel like you are paying more than extra for their assistance, but you may end up paying more if you do not have an SEO consultant when you migrate your website.
2. Consult an SEO specialist
We cannot stress enough how essential SEO consultants are during a website migration. Before you plan to migrate your website, inform your Manchester SEO consultants during the initial stage. They will give you recommendations for a smooth process of the migration. Authorize them to collaborate with web designers as early as possible. Before you prepare to launch your website, let them test the user-experience on the site to see if they need to make any more changes.
If your department does not have an SEO specialist, hire a professional SEO company. Do not overlook the importance of hiring professional assistance during a website migration. Neglecting this problem can cause a severe disaster during a website migration. You may lose your SEO ranking and decrease your traffic.
3. Choose an ideal and idle time for migration
Migrating your website can take up some time. The duration of migration depends on the size of your website. A large website with many contents can even take some more time to launch. Monitor the season or months when your audience is the highest. If your users visit your website during the summer, at least migrate your website three months before. That way, when your audience sees your website, they will get used to it. It also takes time for the audience to familiarize themselves with your website’s new structures, layouts, and designs.
4. Optimize your sitemap strategy
In search engines, sitemaps provide easy and straightforward information about a website’s structure, contents, and pages. A sitemap also tells search engines when your page was last updated, how often your page changes and the number of alternate language versions of a website’s page.
To still hold your content’s rankings, it is crucial to draft a strategy for your sitemap. Submit your sitemap strategy to popular search engines like Google, Microsoft Bing, Yahoo, or Youtube to access web crawlers.
5. Map out your 301 redirects
When migrating your website, you may end up using a different URL structure or perhaps you’ve deleted some old pages etc. It is important to update your internal links to reflect any URL changes, and if the previous URLs had backlinks pointing to them then you need to create a 301 redirect to the new URL. This redirect will allow search engines, as well as users, to be redirected to the new URL. It also tells search engines to pass through any SEO benefits of the old URL to the new URL.
6. Audit your website’s content and pages
Make changes to your website that will benefit your search rankings and various keywords. Website migration does not require all contents. Some contents can be quite old and irrelevant, which will only clutter your new website.
But, don’t delete all your pages in one go. Some of them may still gain traffic on your new website. Give a new and improved structure on the vital information so that it may still benefit your website.
7. Try to backup your website
Although migration failure seldom happens, it does not hurt to backup your website. If your website’s content is not large, keeping a contingency plan is the smartest thing to do. Crawl your old website before starting the migration process to ensure you don’t lose any important data. If any error happens when you migrate your website or if the migration somehow fails, you can fall back to your old website.
Migrating your website will take a lot of planning before the final execution. You mustn’t miss any technical details along with the pointers we provided you. Test out all if all the pages on your website are implemented with web analytics. Even after you launch your website, keep monitoring your search rankings over time.
Update your social media account to let your users, clients, and supporters know about the launch of your redesigned website. Ensure that every page on your site has a meta description, tags and keywords. Since it takes some time for search engines like Google to index your new site, wait out for a few weeks and recheck it.
We hope that this post will help you ensure safe migration for your website.