How To Get Involved In LinkedIn Marketing
LinkedIn is something that sometimes scares a lot of people. The platform prides itself on being business related and is mainly targeting professionals in all areas of work. LinkedIn is a great way to get your business name out there, network with people who share the same interests, broadcast your services to potential clients and even find new members to add to your team. No matter what size business you are, you definitely need to be on LinkedIn.
Creating a LinkedIn business page is great but making it work to reach your business goals is another thing. Firstly, you need to make sure that you have the right target audience in mind and giving the right message out to those specific people. By having a Company page on LinkedIn, it gives you the professional platform you need online; however, this doesn’t mean that followers will come straight away. Continue reading to find out some helpful tips to get you started.
Getting your staff members involved with your LinkedIn page
It’s great that your staff members are connecting with individual LinkedIn pages but what matters is that they are connecting with the company’s LinkedIn page. Did you know that companies with a strong employee advocacy program in place are 58% more likely to attract top talent? By the employees in your company following your page and connecting with the posts, it means their network can see what you’re up too and have a bigger outreach. It will also help potential clients to see what experts are involved with your team and to see what posts they are sharing about your business. An example of this is if some members of your team went to a networking event and shared some posts about their day. This shows what individuals are doing as well as what your company is doing overall.
Publish Content That Means Something
The more followers you get, the more you need to post content that relates and is valuable to people. This means posting regularly as well – at least once a day is something recommended. Posts need to be difficult and changing them can attract new connections as well keep your existing ones. A good way to do this is to post about blogs your company has written, share events you go to and share news articles that relate to your business and services. If you are looking to share other people’s content, it is good to add your own status to it to show how you are relating to it and how it has impacted you.
Posting Media With Your Statuses
LinkedIn is known for being business focussed which means it is a little more professional than Instagram and Facebook, but it still considers the use of media. A lot of people on LinkedIn are fond of seeing images and videos pop up on the timeline. Did you know that a post with an image included gets 98% more comments? A big tip is not to hide away from media. If people can see the work you do, they are more likely to take an interest and potentially send you a message.
Looking Into LinkedIn Groups
Not a lot of people are aware, but LinkedIn has something called LinkedIn Groups. This can help your business network with other businesses in the same industry as you. Not only is this a great way to discuss goals and interests with other companies but it also a great tool to get your page views up and get your name out there. People are posting in the groups all the time, and you might even pick up a useful tip from a business which is more established than you.
Building Your LinkedIn Profile Successfully
By using the tips above you can get a great start in developing your LinkedIn portfolio. However, as an agency, we understand that a lot of companies don’t have the time to spend hours updating their LinkedIn and looking for potential connections. Our expert Marketing team are here to help you with that! We can not only set up your LinkedIn company profile, but we can look into what posts would work best for your business as well brand your page to match your website. Why not call us today on 01925 552050 and talk to us about what you want to achieve with LinkedIn Marketing.