How to improve your website speed

How to improve your website speed

Having a website is an essential tool for your business, and improving your page load time is equally crucial for conversions. According to Google, page speeds determines your rank in their search results of every other search engine for that matter. So how do you speed up your website?

If you have this question in mind, then you have landed on the right page. This article will guide you with the essential steps and

optimization that you can implement on your website to boost your business.

Here is a list of eight optimization steps that you can employ on your website to speed up your page load time.

Minimize HTTP requests

Having a website that showcases your business with detailed images and stylesheets may entice you, but these are the things that you might want to avoid. Make sure that your webpage doesn’t have a bulk of images and scripts, which technically takes 80% of your page loading time.

When a user or customer visits your website, each of these elements makes an HTTP request slowing down your web page rendering time. It would be best to avoid these mistakes and optimize your website with accurate and minimum images and scripts.

Tip: You can use the Developer Tools in Google Chrome browser to figure out the number of HTTP requests your website makes.

Use a Content Delivery Network (CDN)

One of the most effective ways of speeding your website loading time is by using the Content Delivery Network or CDN. It combines a vast network of servers that allows you to host your files on multiple servers. This feature can help you speed up your website page loading time by up to 60% and help you rank better in search results.

For instance, if a user accesses your website from Singapore, CDN will direct him to the closest server, which reduces the load on your primary server and speeds up your page-load time. It also acts as a shield against traffic spies and DDoS attacks.

Combine and Minify files

Your site’s appearance counts, but having a large number of HTML, JavaScript, and CSS files will eventually slow your website speed. To counter this issue, you can opt to combine and minify files to ensure that your users get a clean and fast experience.

If you employ a template website builder, you might have messy codes that considerably slow your site’s loading time. You can minify them by removing unnecessary codes and formatting. This process ensures that your pages are leaner and loads fast.

Combining files also helps you reduce runtime of multiple JavaScript and CSS files, as they sit in one single file.

Tip: If you use WordPress, you can use WP Rocket to minify and combine files.

Caching Plugin

You might have noticed several websites incorporating caching plugin onto their website. This practice is very common to most websites, as it is the most convenient way of speeding up any website. A caching plugin ensures a smooth and seamless user experience and improves website speed.

There are several plugins available for different platforms. If you use WordPress opting for WP Total Cache plugin would be an ideal choice. However, if you employ WP Engine, you may not require adding plugins to your website as it comes with a built-in caching system.

Tip: You can also consider the WP Super Cache plugin to improve your website loading time.

Server Response Time

Server response time is one of the crucial factors that decide your website’s loading time. You might have heard of the term DNS, which plays a pivotal role in any website. If your domain name system is slow, your website will take time to load, which means it is time to switch to a faster DNS provider.

When a user types in a URL, a slow DNS will take time to locate your site. It is more like searching contact in your outdated mobile device compared to a modern Smartphone. It would be best to switch your DNS provider to get faster website loading time.

Enable compression to your files

If your website includes high-quality images that depict your products or services, you might want to compress them before publishing. Large image files will considerably take longer to render than smaller files, which will affect your user’s experience.

There are several ways of compressing files, but the most popular of them is using Gzip. This application will save you tons of time in locating similar codes and replacing them with smaller files. The software application works well with HTML and CSS and can reduce about 70% of download time.

Overall it is an excellent tool to speed up your website loading time.

Keep your database clean

As your website grows older, it is bound to compile data, which might gradually affect your website loading time. Unused data such as saved drafts and deactivated plugins may hinder your website speed and user experience.

You can incorporate various plugins to take care of all the messy files on your website and reduce rendering time. WP Optimize is one of the best if you consider using a plugin that cleans your website routinely. It manages and reduces data files, which helps in speeding your website loading time.

Hosting options

While beginners may find cheap hosting options attractive, it tends to slow down in performance as your site traffic increases. You can choose from several trusted hosting partners that will deliver a smooth and seamless user experience.

Website hosting comes with three different options, such as VPS hosting, dedicated hosting, and shared hosting. If your site generates low-traffic, then shared hosting is the best option. However, you will want to switch to a dedicated hosting service that ensures convenient user experience even with high traffic volume.


Improving your page load time brings a positive impact on your website. Users want to have their queries answered quickly, and a slow website is the least they would want to witness.

By implementing the steps mentioned above, your site’s speed will increase, resulting in a satisfying user experience.