How To Increase Engagement With Instagram Marketing
Instagram is one of the largest and most popular social media platforms. It is currently the 6th most used mobile app with more than 1 billion active users per month worldwide.
And along with this, we can see that apart from the high audience count, Instagram is also a greatly-targeted and digital marketing platform, which makes it ideal for bringing in a good base of loyal customers.
Instagram has more than one billion users active daily. 90% of Instagram users follow at least one business, and more than 83% of users have discovered companies, products, or services through Instagram.
Looking at the numbers, it is clear that Instagram has a huge presence in the social world, and here are some tips for driving engagement using Instagram marketing.
Setting up a business account on Instagram.
Before we start, it’s vital to understand that Instagram is meant for fresh and original content. To remain in a good spot among the audience, brands will have to put in the needed resources to post frequently.
The most efficient way to have followers engaged in the brand’s content is to maintain their Instagram profile in an up-to-date fashion. Here, we’ll look into how to make and maintain a good Instagram profile.
Make sure to set it up with a business email so that the Instagram profile doesn’t get linked to personal Facebook accounts. Pick a suitable profile picture. This profile picture will be an impression on new visitors and so for this reason, keep the picture steady with the branding and visual markers.
Now the Instagram bio. Instagram bios have a maximum of 150-characters, so the aim is to have a direct and brief summary of your brand and why consumers should follow it. Let the people know about the company using a touch of personality.
Then review the settings of the account, and within it, many options will be available such as password change options, liked posts, notification options, privacy options, and much more.
If we change to a Professional Account, it’ll help us have the profile seen as a business profile. The Business Tools feature of Instagram makes it simpler for users to contact the brands they’re interested in, gives the brands detailed insights, and helps them to promote the content. But to change to a business profile on Instagram, we will first need to have a business on Facebook.
Set your targets
Before starting to post on Instagram, be sure of these things: Why do marketing on Instagram? As much as the platform has fame, the answer should not be, “… since everybody else is.” To gain success on Instagram for a good amount of time, there should be a firm purpose and goal so that it can validate the time, energy, and financial investment.
Decide the type of audience required.
Research the type of audience needed to reach before beginning marketing strategies on Instagram. If there are other marketing plans, learn from them to maintain consistent efforts. And always remember to study features like age, place, gender, revenue, interests, incentives, and pain points.
To do so, we can analyse current events and popular hashtags related to the brand. Find out who uses and engages with the hashtags and explore those profiles. We can also observe our competitor’s followers. It is easy to define the audience on Instagram.
Use hashtags efficiently
The influence of hashtags on social media like Instagram can never be overlooked. Using the right and relevant hashtags help brands to grow and achieve the needed followers on the platform.
Users can type any hashtag in the search option, and it’ll show all the statistics required to understand it. This tool can also find the right hashtags for a brand without having to do it manually.
Naturally, hashtags should be relevant to the brand, their products, their post, and their conveyed outlook.
Most of the time, a branded hashtag is an important part of an effective Instagram marketing strategy. The greatest way to start is by having a branded hashtag. It has to be precise, short, unforgettable, and contain the brand name in some way.
Although social media platforms like Twitter focus more on continuous micro-conversations and connections, it is not the same as Instagram. Snowballing engagement in Instagram is more towards high-quality content posts than repeated posting.
Preferably, we should limit posts to less than two appealing photos or videos a day.
Posting too much has the risk of harming the engagement rates because of follower fatigue. This is because people may lose interest if they feel you are spammed with posts, causing a subsequent fall in engagement rates.
Build your following
Building a decent following needs lots of time and energy. Often, we can get tempted to buy followers, but that is out of the question. This is because buying followers will not really drive engagement, which is the actual need to make sure that the posts are noticed.
We need to put effort into building a genuine customer base so that we get true exposure to the audience.
Don’t underestimate UGC
UGC on Instagram is one of the most important needs of a marketer. It creates an opportunity for customers to include themselves closely with a brand and also reduces marketing costs for brands because the content gets created and accepted by the audience.
User-Generated Content is a great example of marketing through word and mouth. It helps create brand awareness and converts customers. Almost any business can profit from user-generated content.
Make Instagram Ads
Instagram ads give a great chance for brands to communicate with consumers. These ads come in user feeds much like normal posts, but they are not as telling or annoying as normal ads. They deliver a normal way to reassure users to know more about a company or product.
Instagram ads are set up by using Facebooks Ads Manager.
To create an Instagram ad, pick a good post that could use a boost or make a new one through Facebook Ad Manager. If a brand has never run ads using Facebook, they’ll need to create an account and also need to claim their Instagram Business acc to link it to their Facebook page.
Making and keeping a platform that holds a brand’s visual uniqueness may seem daunting, but Instagram makes it easier and worth the effort.