How To Recover From A Google Penalty

How To Recover From A Google Penalty

What Is A Google Penalty?

Google has a set of guidelines for SEO. When a website owner defies such rules or goes against the set guidelines, it can have a negative effect on that website. The traffic or search rankings of the site may plummet due to it. This impact on the website is called Google Penalty. Our Liverpool SEO experts will discuss how to identify and recover from these Google penalties.

In the event that your site traffic abruptly drops, and you see a related decrease in rankings, there is a decent chance that you are being affected by Google Penalty.

An unexpected, unexplained drop in rankings can be deplorable for retailers, as it can keep guests from finding and buying your items, yet you can recoup from a Google Penalty. The main thing you have to do is discover what the reason is.

Google penalties can arise due to two reasons:

  1. Manual review: After inspection from a spam team, you may receive a manual review.
  2. Algorithm changes: When algorithms are updated, there may be problems in your search rankings.

Fix For Manual Penalties

If Google has notified you via email regarding an issue with your website, although disheartening, there are ways around it to solve the penalty.

Most of the manual reviews include links that are of low quality or unnatural links. No matter what the spam team finds, you can review your website and make changes to it. Make sure not to add any spam links as your website might receive penalties. After necessary changes are met, you can resubmit your renewed website to Google for reconsideration.

Fix For Algorithm Changes

Despite everything being great with your website, sometimes there can be suddenly reduced rankings in the search results. This can be due to algorithm changes in Google.

The two significant algorithm penalties are:

  1. Penguin – Penguin deals with identifying websites that use low-quality backlinks or spam links.
  2. Panda – Panda traces the quality of content on a website and whether it is consistent.

Keeping updated with recent algorithm changes can help fix these problems. Try using sites like Search engine journal and Search engine land to know about the latest algorithm updates.

Other issues that can lead to Google penalties are:

Cloaking Penalty

The term cloaking literally means disguise. In SEO terms, cloaking means using a website as a means of deception. This is made possible by using sneaky redirects and tricking users into entering the website.

Fix For Cloaking Penalty

  1. Using ‘Fetch as Google,’ collect pages from your website that seems to contain the affected portions.
  2. Review the fetched content and the original content available on your website.
  3. If there are changes to be made, make the corrections, and fix the errors.
  4. Review and remove the redirects that may seem potentially harmful or against the webmaster guidelines.
  5. Submit your website for reconsideration.

Hacked Websites

Hackers are always in search of websites to infuse links and contents that are malicious. It is very difficult to find and remove such issues.

At the point when Google gets on this, a warning that “This site is hacked” is embedded into the website during a search on any search engines. This frequently leads to a downgrade in the search rankings.

Fix For Hacked Websites Penalty

  1. Reach out to your web host and work on building a support team.
  2. Isolate your site to forestall any more harm.
  3. Use search support to help distinguish the hacking type.
  4. Evaluate the harm if spam or if malware.
  5. Distinguish the central area of the problem to make sense of how the hacker got in.
  6. Clean your site to close the affected area that allowed the hacker in.
  7. Send in your website and request Google for a re-evaluation.

Unnatural Links

This is by a wide margin the most well-known penalty. The underlying cause is usually the same: potentially partaking in interface plans to increase organic SERPs or purchasing links. This is a big no and an apparent offence to Webmaster guidelines.

Fix For Unnatural Links Penalty

  1. Using Google Search Console, download the unnatural links.
  2. Review these links to distinguish if it violates the guidelines.
  3. Expel or include a rel=”nofollow” credit to the links that are non-conforming.
  4. Deny any link that you can’t get expelled or no-followed.
  5. Present a reexamination demand after you’ve tidied up.


Websites that are careless and continuously engage in cloaking, using low-quality backlinks, spam techniques, or violates the webmaster guidelines can be deemed as spammed.

When Google issues a penalty for the first time for spam, there is a fix.

Fix For Spam Penalty

  1. Go through your entire website and review what may be the violation.
  2. Correct the errors.
  3. Send in your website for reconsideration.

Note: If you get a second penalty for this issue, there is no fix, and restarting the website will be the best option.

Low-Quality Content

Websites that are repetitive or have very little to no content may face this issue. What you put up on your website is being reviewed by Google, and if it looks like scraped content or auto-generated, Google might issue a penalty in forms like – Doorway pages, scraped content, Low-quality content, spun content, etc.

Fix For Low-Quality Content Penalty

  1. Distinguish and evacuate auto-created or spun content.
  2. Distinguish subsidiary pages that don’t give included an incentive past what the producer or retailer offers. Thicken or take out those pages.
  3. Utilize copy content location programming to distinguish content discovered somewhere else on the web. Expel or potentially supplant that content.
  4. Distinguish content with low word checks and where fitting, make sure the pages give valuable and instructive material.
  5. Get rid of doorway pages after the review.
  6. Present a reexamination demand in the wake of fixing these issues.

Protecting Your Website

As the Internet has developed, we have moved from tolerating practically any site to now just tolerating websites that are useful and cutting-edge. This requires an extensive responsibility from site administrators, both in time and capital. One method of dealing with this responsibility is to protect your site; to refresh and stay updated so that any future changes to the algorithm don’t affect it too contrarily.