How videos can change your marketing
You always hear people saying that a picture speaks a thousand words, what about a video then? Videos are the ideal marketing tool to grab the audience’s attention and drive them to your services. Whenever people scroll through social media, videos are always something that catches your eye and makes you want to watch the full clip.
Selling your services through videos
Once a video grabs your attention, it’s time to start showcasing your services and what you have to offer the audience. It can be great for using animation on the video to explain a service or to display examples of your work. The majority of people prefer to watch a video rather than read paragraphs and paragraphs of text. Did you know that people are nearly twice as likely to make a purchase after watching a video than are non-viewers?
Personal videos to get to know your business
Videos aren’t always focused on sales! They can be used to add a personal touch to your business and act as a relationship builder between you and the client. This can not only be a more relaxed video, but it can also help portray your character to show the real side of the business and let the audience know you’re human. A great way of doing this is a Q&A feature. Answer popular questions about the business, sector and yourself.
Show your fun side to your audience
Once the audience has got to know you and your business, it’s time to add a fun side. This doesn’t have to be over the top and silly which can look unprofessional, it just means attracting more people by not always forcing them with your services. Here at Blue Whale Media, we used the advantage of our office dogs to help us promote our video service. We kitted each dog up with a GoPro HERO6 and let them do as they please for a day. It’s safe to say we got some very interesting footage! Once we gathered all the clips, our team created a short video to show what they got up too. This was a fun twist on our typical video service but still kept it related to our office and team. You can check out our videos here –
Giving advice & tips with videos
Videos can also be a great way to inform your audience. This can differ from people getting to know your business. It’s more about giving the audience quick tips and advice on a selected subject that still relates to your business sector. By doing this, it can make the audience have more trust in you as you’re willing to help them with their own business, but it can also give you the extra opportunity to sell your service at the end of the video.
Blue Whale Media’s videography service
After reading this blog, hopefully you will have found something that will give you that extra creativeness in your business. If you need help on recording your videos or editing them, make sure to call 01925 552050 today to see how we can help you!