Should I Do SEO On My Website before It Has Gone Live?
Most certainly! In fact, as part of our web design Widnes services, we will optimise each page for on-site SEO. So they work instantly as soon as they go live. And it makes sense too. As soon as a new page or website goes online, Google gets to work.
Google bots will crawl your website and begin indexing it. And guess what the search engine will use to index your site and rank you? Your keywords of course! So undoubtedly, you should optimise each and every page on your website before launch.
If you are looking to build a new website or redesign your existing site, ensure that your web design Widnes agency will take care of on-site SEO for you. Let’s look at things to cover for on-site SEO.
The title tag of a page informs the search engines what exactly the page is about. For optimal results, limit your title tag to 70 characters. Include the keywords that are relevant to the page you are optimising, and don’t forget to include your brand/business name.
The meta description is a short description about your website that your users will see. And of course, it is also something the search engines will look at to determine your site’s relevance to a search query. Be sure to avoid over-optimising the description. Write it for human users for best results.
If you have a WordPress website, optimising title tags and meta description is easy. Simply install Yoast SEO and you are good to go. But of course, you’ve hired our web design Widnes agency, we will take care of this for you by default.
Headings and Subheadings
Be sure to optimise the headings and at least one subheading of your page for your target keyword. Moreover, it’s a good practice to include subheadings in your content including website copy and blog posts. It breaks your copy into digestible portions that improve readability.
Optimise Your Images
If you are adding images on each page of your website, be sure to include the relevant keyword in the file name as well as the ALT tag. This is a crucial part of on-site SEO as search engine look into the file name and ALT tags for image search.
Keep Adding Content
As important it is to optimise your website before going live, it is equally important to update your website on a regular basis. As part of your website build, we will add a blog section to your WordPress website. Consider posting a blog post at least once a week. This provides a good opportunity to optimise your website and keep it fresh giving Google reasons to keep indexing your site and improving your ranking.