Important SEO KPIs You Should Be Tracking

When it comes to Search Engine Optimisation, just like any other part of marketing, it is important to keep track of your campaign in order to properly determine whether the campaign is performing successfully or not. This goes beyond simply Googling for your chosen keywords and seeing where you show up in the SERP – which is where Key Performance Indicators (KPIs) come from. Simply put, a KPI is an important metric used to measure the success of an objective or campaign. Here are just a few important KPIs you should be tracking for SEO campaigns.

Organic Sessions

Organic Sessions is the number of visits to your page from a search engine such as Google. This metric is for sessions as opposed to users. This means one user viewing your website three times will count as three organic sessions. Organic sessions can give you an idea of If you want to track the amount of unique users you receive instead of sessions, you can track the Users metric instead.

Keyword Ranking

Keyword Ranking is the page and position your website shows up in the Search Engine Results Page (SERP) for your keyword. This is the most obvious metric to track – after all, why are you doing SEO if you’re not aiming for the top spot? It’s also a very important metric – with 33% of searchers clicking the first result on average. The higher your rank the better – you can expect an increase in traffic, awareness and even revenue if you’re selling products.

Bounce Rate

The bounce rate is the percentage of sessions where the user entered your website but left without performing any other action, such as loading another page for example. For a beginner, bounce rate may cause panic as it is usually high. For example, it is perfectly normal to have a bounce rate of around 50% – so half of all visits to your website ends with the user leaving without doing anything. You shouldn’t have to panic about bounce rate unless it reaches or exceeds 70%.

Page Load Time

Page Load Time is a very important metric which even Google tracks when deciding on how to rank your website. A high page load time simply ruins user experience – more people will leave your website if it takes too long to load which will then impact the bounce rate. If a page takes more than 3 seconds to load, most users will simply leave your website.

Crawl Errors

Crawl Errors is a very important metric for tracking SEO campaigns. If the name hasn’t given it away already; a crawl error is when a crawler such as Googlebot is having trouble accessing or reading your site to crawl. Crawl errors should be fixed as soon as possible and can be viewed from the Google Search Console.

Blue Whale Media

Blue Whale Media offers specialised and professional search engine optimisation for all our clients, with tailored campaigns ranging from whole websites to blogs. Check out our professional SEO service on our website or contact us today: call us on 01925 552050 or use the contact form below!

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