Ways to improve your social media ad efforts in 2020

Change is the only constant when it comes to social media marketing. 2019 was an exciting year as we saw the continued rise in videos, which has become a core aspect of social media marketing.

Today, seven out of ten people in the UK use social media compared to 5% in 2005. Businesses have taken notice of this and social media has since been revolutionised and can help with the way we do marketing.

Here are critical social media advertising tips for improving your approach in 2020:

Video, Video, Video

Marketers who use video grow revenue roughly 49% faster than non-video users; so, if you haven’t been using video in your social advertising campaigns, you’re missing out.

Video more engaging than other media and can supercharge your targeting on Facebook.

It is essential because anyone watching more than 50% of a video is likely interested in its content, therefore more likely to buy.

Facebook now has some great, lightweight tools which enable you to string together even still images to build a video and this can a perfect way of using video in your social ad campaigns.

Test Out Chatbots

There are now more than 300,000 active chatbots on Facebook Messenger. They may be a bit invasive to the internet viewers, but studies show that 56% of people would rather message with a brand than call a customer service line. That’s also 53% of people that are more likely to shop with businesses that they can message.

You might be surprised at the results that can be generated by deploying a chatbot in a Facebook Messenger ad campaign because it is valuable in exchange for user information.

Your imagination is the limit when it comes to using chatbots.

Befriend the algorithms

Mastering social media algorithms is a good goal for any year; if you haven’t done it yet, now is high time to embark on this mission. Report after report can tell us organic reach is falling, but that doesn’t mean that you should give up. Try to understand what types of content each platform favours and use that within your approach.

Creativity is key as many social media networks boost video content – but don’t produce cluttering videos with no original ideas behind them. Audience engagement is the key to organic reach, but you can’t just ask people to like and comment on your posts. You need to come up with engaging content, in line with algorithm shifts, to optimize your results.

Research and learn about your audience

Connecting and engaging with your audience is crucial in today’s marketing, but to do that, you need to understand your audience – inside and out.

You should be aware of their needs, wants and desires if you’re going to create a successful social media strategy. Look carefully at your audience demographics and take part in conversations on forums filled with your target audience to understand them better. Replying to all comments or questions on your social media channels will enable you to collate feedback and get a feel for who your target audience is. This is the most vital step in creating any social media strategy.

Run competitions to amp up your social media strategy

Crafting a successful social media competition is one of the most alluring tactics you can use as it’ll increase your online visibility, your followers, and engagement. The key to executing a successful competition is offering something of tremendous value, something that’ll be irresistible to your target audience.

Decide what social media channel you’ll host the contest on, try to choose the channel that you currently get the most engagement on.

You can use the above tactics to fine-tune your social media marketing strategy until you’ve created a winning strategy.

Just remember social media channels are made for connecting with your audience, so you need to make them your top priority, or you’ll never see results.