How voice search will change content marketing and SEO.

The influence of Voice Search: from typing to talking

According to Google, around 20% of search queries are now carried out using a voice command rather than typing it into their browser. The snippets featured on a search engine provide easy to read and authoritative answers. These featured snippets have an impact on voice search because if the snippet is bad or non-existent, the digital assistants will struggle.

So by that logic, you should be creating awesome snippets and be able to win the voice search race, right? Our expert content writing team at Blue Whale Media has put together some information that will help you nap more snippets and optimise SEO for voice search.

Target Long Tail, Natural Language Queries

We’ve learned that voice search consists of natural language, so it may be best to consider other qualifier words that searchers will use to increase intent. This is because people talk to digital assistants like they were another person. Their voice will be more passive and the query will be more complicated. Due to their length, they’re often seen as more specific, meaning for less competition on average than shorter, broader keywords.

Optimise Your Top Pages

Once your keywords have been identified, you should optimise the most relevant pages on your website to rank on the first page, aiming for the top position. If you don’t have existing content to draw from, create it optimising for featured snippets in mind. The more you can capture with your answers, the more customers you’ll reach.

Consider Mobile and Local

Given that voice search is predominantly carried out on a mobile device, it is crucial to provide mobile-friendly user experience, with mobile-friendly content. Also, local searches are a big part of mobile searches, so if you are a local business, you should consider how you write and signpost your local content to mobile searches.

How Will Voice Search Change Digital Marketing?

One thing we know for sure is that voice searches are going to disrupt the current state of digital marketing. Especially when it comes to SEO, everything is optimised for screen-based results, so your hard SEO work will become obsolete when someone completes a voice search. SEO and voice searching will be unknown for a while and as we know, Google has a habit of making up its own rules when it wants.

Think Like the User to Generate Keywords

As well as providing answer-focused content, it would be best if you embed the right keywords within it. Think about user intent and try to step into the shoes of your audience. This will make it easier to identify the users’ keywords more likely to use when voice searching.

The speed and flexibility of voice searches are a logical step forward for SEO because of the convenience of searching for users. It’s crucial to optimise your website for regular searches and voice searches simultaneously to reach customers efficiently.

Whether you’ve already tried to embrace voice searches or you’re reluctant to change, one thing is for sure, and it isn’t something you ignore.