Major Uses Of Videos For Web Design

Major Uses Of Videos For Web Design

Videos are an essential part of web design, used for various purposes. They can be used to create an introduction or overview of a website, to show how a product works, to provide customer service, or to market a product or service. In addition, they can be used as part of the website’s overall design. As a web design Manchester company, we understand how competitive the digital world is today, and how vital it is to stand out from the crowd

There are several ways to incorporate videos into web design. And how you use them will depend on your goals and objectives.

Here are some of the most popular uses of videos in web design:

Video Loops.

A video loop gives your website a personal touch without overpowering it. It’s neither a background video nor an About Us film, but it may showcase the unique touch of a staff member and offer some insights into your company. This is yet another example of how motion has influenced the web. As visitors, we are drawn to movement, even if it is subtle. 

It’s a tried-and-true strategy for keeping people’s attention. As a result, employing this deliberately will allow you to pique and hold your visitors’ interest at just the moment when you need it most. It’s simpler to make video loops. We’ll most likely employ a white backdrop or green screen to establish the subject in front, depending on the visual appeal of your website and what you wish to achieve. 

Then we’ll take action. After several takes, we’ll be able to choose from some clips for the end loop. The key reason to use video loops is that they are eye-catching. The movement will help your site to stand out in a world of static web pages.

“About Us” Video.

An “About Us” video is a staple of many websites, providing potential customers with an introduction to the company. This type of video is usually more formal than a video loop, though it can still be engaging and informative. It’s essential to find the right balance between professionalism and personality to connect with your audience. 

In an “About Us” video, you’ll likely want to focus on the company’s history, achievements, and goals; this is your chance to tell your story and explain what makes your business unique. Creating an About Us video doesn’t have to be time-consuming. It entails recording voiceovers, interviews, and other footage (b-roll). 

You’ll need to arrange for interviews with high-quality audio and lighting to produce this sort of video. You will also need to prepare more for voiceovers and/or interviews to ensure you have captured everything you need.

Background Video.

Background video is a great way to set the tone for your website. It can be used to convey the feeling or mood you want visitors to experience when they visit your site. The movement and sound of a background video can be very effective in drawing people in and keeping them engaged. Background video, when properly used, can be a fantastic tool for establishing the tone and mood of your website.

We understand that pictures and videos are analysed 60,000 times quicker than text by the brain. You may take advantage of that speed by engaging your visitors immediately and keeping their attention. A background video enables you to add more information and display things in 30 seconds than with some excellent text. 

That’s the honest reality. Clarity is the key to great marketing. As a result, combining effective messaging with stunning visuals will enhance your website’s readability. Unlike interviews or voiceovers, background videos do not need licensed music and are brief, lowering production costs and the price.


Cinemagraphs are a relatively new addition to the world of web design. They are still images that have been given the illusion of movement, usually through a repeating loop. This is achieved by animating a small image section while leaving the rest static. 

The result is an arresting hybrid of image and video that can be used to a significant effect on a website. Cinemagraphs are the perfect way to add a touch of luxury or premium feeling to your site. High-end brands often use them to convey a sense of quality and sophistication. When used sparingly, they can effectively add an air of mystery or intrigue to a website. 

Cinemagraphs can also be used greatly in eCommerce, bringing products to life and giving potential customers a better idea of what they are buying. Most importantly, cinemagraphs are eye-catching and attention-grabbing, making them perfect for website use.

Product Videos.

If you offer items or services, you’re well aware of the importance of product videos. These videos are intended to help potential consumers understand what they’re buying. A well-made product video may distinguish between a sale and no sale.

There are many different types of product videos. Some merely describe the product, while others are more involved and show the product in action. An essential element is to let the viewer know what the product can do and why they should want it. Keeping the video brief is also important, as potential consumers will have a limited attention span.

Video clips may be used in various ways, including on a website, email marketing, and social media. They are an important tool for any company that sells items or services.

Testimonial Video.

A testimonial video is an excellent method to establish credibility and trust with potential consumers. In these videos, customers or clients are filmed talking about their experience with your product or service. Videos of testimonials can also be used on websites, email marketing, or social media.

When picking testimonials, be sure they are pertinent to your product or service. It’s also critical to ensure that the testimonies are genuine and not pre-written.

Bottom Line

The type of videos on your website will depend on your ultimate goals and objectives. If you require a professional videographer to produce and edit your videos, look no further than our video production company in Manchester.