Marketing Tips for Businesses in the Beauty Niche
Online marketing for the beauty industry has risen to a whole new level in recent years, and the different methods used to attract new customers has grown in potential. However, there is now a lot of competition to beat since marketing strategies are becoming more advanced to build solid brand awareness and establish trust. Digital marketing trends are changing the way businesses interact with their customers, which is even more evident within the beauty niche as stated in the guide below. For those in the industry hoping to increase their reach and brand reputation, the following techniques will help you do so.
Posting photos on social media
Facebook advertising is ideal for targeting the preferred audience of the content you post. For example, your business may be focused on targeting women between the ages of 18-30 in a specific town or city. You may also decide to share images to Instagram, which has recently become the most influential social media platform. 68% of 18-24-year-olds claim they are more likely to make a purchase if they are attracted by a post on Instagram, where content usually revolves around the sole product, customer usage or shared influencer content.
Be aware that it’s essential to ask customer permission before you share a photo of their face online, while the advice used when describing your products or services should never be exaggerated. Failing this, your business is at risk of getting sued. You can prevent legal issues affecting your business by investing in professional indemnity policy (PI) from established UK insurers who understand the health and beauty industry, such Hiscox.
Due to the ‘selfie’ generation in which we are living in, the growth of influencers as part of marketing campaigns has become one of the most important tactics for building brand awareness over the past few years. The link between social media and e-commerce has grown significantly, meaning there’s a great deal of opportunity for a brand to get noticed. A study carried out by Forbes found that 75% of millennials don’t tend to trust traditional advertisements, but are now turning to influencers to seek approval on products and services they intend to purchase.
Influencers tell their own story on how a product or service made them feel. For example, the promotion of a moisturiser may be advertised by discussing their previous confidence issues with their skin, before they discovered how the brand provided a solution to such widespread worries. These types of stories are great for boosting a brand’s profile and credibility.
It’s easy to believe that email marketing has become a thing of the past, due to the increase in social media for communication. However, a vast number of online users still uses their email for professional purposes and install the email app to their mobile device for convenience. Email marketing is still a popular marketing technique in 2019 which is used as a targeted approach to alert the user of business news; whether it be to promote sales or ‘new in’ items. Working with a reliable marketing advisor who can take the correct approach to make the entire process cost-effective and straightforward would be advised in this instance.