Metal Flex Ltd.
Metalflex was formed in 1999, since then the company has rapidly become one of the UK’s foremost manufacturers of flexible stainless steel and PTFE hose assemblies.
What We Did.
The team at Blue Whale Media designed a new website for Metalflex, the colour scheme we have used is bold but professional. The layout we have used for the design of the website showcases exactly what they do, by using images that are striking butt allow information to be easily accessed. Although the website is not ecommerce it has custom product pages that display products and information about them. Within the gallery page, we have included a masonry grid, this is a layout that places elements and images in optimal places based on how much space there is. Our team have also included multiple contact forms across the site, this makes it easy for customers to get in touch with Metalflex and improves the overall user experience. These contact forms are placed next to the contact details of the company, so customers can easily get in touch in different ways.
Metalflex’s website is now mobile responsive, which means it is optimised for mobile devices. Our team have tried to keep the design as similar to the desktop design as possible on smaller screen sizes so that the site stays unique on different devices. A mobile menu will ensure that the website is useable on mobile devices, the mobile menu includes the company email address and phone number to make sure that it is accessible from anywhere on the site.
Metalflex were really keen on separating themselves from other players in their field, this came in the form of a bespoke Video. When we initially discussed the video with the team it was a little daunting but ultimately we knew we could present Metalflex products in a more creative way. The production team visited the Metalflex over two days and captured an array of footage, the team then created a professional edit combining music and colour scheme seen throughout the website.
The new website for Metalflex Ltd is the perfect solution for the company to really establish their brand identity. There have been many changes to the website. However, the most exciting features include the new bespoke homepage video our production team created. This video is the perfect solution for the company to engage their audience from the offset. The video is informative and professional, this ensures the users understand what the company has to offer.
We have included hover animation features throughout the headers and social media icons. This enhances the user interactivity across the pages as it creates more engaging elements. Including these playful features allows for the users to interact more with the website, resulting in them exploring the content further.
Behind the heading, on the homepage, we have incorporated the company name in faded letters. This creates depth on the page and brings the page to life. This is a great way to bring the design to the next level.
In the future, this will help the company keep customers engaged and therefore follow up on successful leads.