Mobile First – What’s The Fuss All About?

You’ve heard your website design company Warrington emphasise the importance of mobile first approach to website design. The moment you heard it, you understood it to mean about mobiles. But there’s more to it than meets the eye. Mobile first approach completely changes the way a website is designed from the ground up.

What Is The Mobile First Approach?

Technically, “Mobile First” involves designing the layout, the navigation as well as the content of a website for smaller screens (smartphones and tablets) before designing the desktop version. Because mobile phones offer very little space, your website design company Warrington will focus on content and the way the website is used rather than just designing a “wow” website.

Of course, you can have the best of both worlds. But it helps if your website design company Warrington starts by mapping out the mobile version, then the tablet version before moving on to designing the desktop version. This approach lays emphasis on not only responsive design, but also on ensuring that content is given equal emphasis.

Traditionally, websites were designed with visual appeal and technical excellence in mind, just for desktops. Content always came last, more as an after-thought. Although this can still be done, it is not necessarily the best way to design a website. A blend of mobile-first design, content-focused approach and responsive design will deliver best results.

Why Mobile First?

Today, mobile phones have become the prime source of digital media consumption around the world. According to a study by Ofcom, smartphones have become an important part of their day for more than 66% of UK adults. By end of 2014, there were about 23.6 million 4G users. We spend almost twice as much of our online time on smartphones than on desktops or laptops.

Responsive design has now taken centre-stage. It’s no more a question of whether mobile marketing is essential. The numbers clearly prove that it is.

A website must be responsive to the screen size its accessed on as well as the requirements of the target audience. Naturally, your website design company Warrington must be looking for ways to ensure a website is mobile friendly.

Benefits Of Mobile First Approach To Website Design

  1. Websites are easier to navigate, thereby enhancing user experience. Consequently, your visitors would want to come back to your website again, and more frequently, which will enhance your online presence and your credibility.
  2. The needs of mobile users are met.
  3. Mobile first approach allows your website design company Warrington to focus not only on technical aspects, but also on the structure, navigation and content. Content creation is ever more important today.
  4. Mobile first approach is the latest trend. When you have a website that’s design with this approach in mind, you have a fresh and latest website.

Contact Blue Whale Media for a stunning responsive website for your business.

Contact us on 01925 552050 now for a free website audit and consultation.

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