Mobile payment systems like Google Pay and Apple Pay on your website
Mobile payment systems are designed to make purchasing things quick and easy. It uses your credit cards, debit cards, and other sensitive-payment data, enabling you to use your mobile device as a wallet at shop checkouts. With this technology being reasonably new, it is only available on the latest smartphones. The most-common mobile wallets are Google Pay, Samsung Pay and Apple Pay, and all come pre-installed on the devices in which they can be used. Are digital wallet transactions secure? Mobile payments provide plenty of security, these services rely on data encryption and tokenization, so retailers never even see your credit card number.
A website owner must integrate mobile payments into their e-commerce website which on some web platforms isn’t easy for someone with no web development skills. Luckily at Blue Whale Media, we have a team of experts that can do this for you. Adding mobile payments depends on the platform your website was built on. A common way to integrate services like Apple Pay and Google Pay is through Braintree. Braintree is a PayPal service that provides the global commerce tools people need to build businesses, accept payments, and enable commerce for their users.
There are many benefits of adding them to your website for both the customer and the merchant. Mobile payment systems mean you can reach more clients from all over the world, which results in more sales. It also makes transactions more effective and efficient because transactions are made in seconds (with one-click), without wasting customer’s time. It comes with speed and simplicity. Customers can pay for items on an e-commerce website at any time and anywhere. They just need an internet connected device. Payment gateways and payment providers also offer highly effective security and anti-fraud tools to make transactions reliable. There is a lower transaction cost and decreased technology costs.
For current smartphone users, mobile payment systems are well positioned to be an alternative to existing Web-based payment systems including the omnipresent PayPal. Small business owners would be wise to contact their web design company to seek out more information on how to incorporate Google Pay and/or Apple Pay into their e-commerce platform, otherwise, they may be leaving some money on the table.