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Blue Whale Media Motion Graphics Animation

Adobe After Effects

My personal favourite, After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of film making and television production. Among other things, After Effects can be used for keying, tracking, compositing and animation. I prefer to bypass Adobe Premiere whenever I can as I find that I can do pretty much everything in After Effects that can be done in Premiere. Other than working with sound, After Effects is more than capable of being used as a production software.

Adobe Premiere

Adobe Premiere is a video editing software package suitable for both amateur enthusiasts and professionals. I personally prefer to avoid this unless I really have to. It has a significantly better timeline than After Effects and manipulates sound far better. They also added a feature of recent called ‘Essential Graphics Panel’ which makes it easier to make After Effects level titles in Premiere. It is widely used in the industry as the main editing software and is fairly similar to the Mac product Final Cut Pro.

Adobe Media Encoder

Ingest, transcode, create proxies, and output any format you can imagine. This powerful media management tool allows you to work with media in a unified way across applications. Tight integration with Adobe Premiere Pro CC, After Effects CC, and other applications provides a seamless workflow. It also allows you to be able to continue working whilst rendering the output.

Adobe Illustrator

Adobe Illustrator is an advanced vector-based software. So, unlike Photoshop’s pixel-based format, it uses mathematical constructs to create vector graphics. In Illustrator, a line is composed of two dots connected by a computer algorithm, instead of just a line of pixels. Because of this, Illustrator is used often to create logos or anything that may need to be printed or displayed at different sizes. A vector graphic will never lose its quality if it’s scaled up or down. Illustrator will also give you a better print output since it’s not resolution dependent. When I first started Graphic Design, I used to stick to using Photoshop because I found myself regularly editing already created graphics or photographs. However now that I have started doing logos and other graphics, Illustrator is a fantastic programme to work with.

Adobe Photoshop

Adobe Photoshop is a great program for modifying already created images or graphics, like photos, and is Adobe’s most popular program. Raster or bitmap graphics are created in Photoshop. These graphics can sometimes look a little jagged since raster images are made up of individual coloured squares, known as pixels. Everything in Photoshop is just a series of pixels, so if you’re scaling something up or down, it can lose its quality very quickly. Photoshop is a popular choice for web graphics, photo editing and designs since those projects will stay at a fixed size. Editing photos is awesome in Photoshop, because it includes a lot of unique filters, special effects and tools. Another great benefit of Photoshop is that you can have complete control of your projects, since you can edit your graphic pixel-by-pixel.

Maxon Cinema 4D

Put simply, Cinema 4D is 3D animation software which is used to create still images or animations. Definitely the most advanced product that I use and by far the most difficult. It allows you to create 3D objects and texture them, whether it be for a section of a film or for a part of a motion graphic piece.

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