Website visitors do not stay on a web page for more than 10-20 seconds, according to Nielsen Norman Group, an organisation well-known for its website usability studies. If you are looking to get your users do something on your website (e.g. read an article, subscribe to your newsletter, etc.,), you need to get them interested within 10-20 seconds.
To get visitors to stay on a webpage, it is important to know what drives them away in the first place, and prevent those glitches. Basic to preventing such costly errors is hiring a professional website design manchester agency that knows its job.
Avoid the following errors to increase visitor stay time:
Users visit a webpage with an expectation. This could be to get information about a product, view an image or video, or to get contact information.
Give users what they want.
If you are optimising your webpage for a specific search term, ensure that you provide information relevant to that search term on the landing page. To achieve this, optimise each webpage for a keyword relevant to the page.
It is always better to go for a website design Manchester company that offers multiple web services, including design and online marketing. That way, you’ll have the same company handling your website’s design, content and SEO details.
This prevents clashes such as keyword mismatches described above that could arise from different companies working separately on your design, content and SEO.
Using Sound and Adverts Unnecessarily
Sound or music on a webpage that plays automatically in the background is annoying. Equally annoying are adverts splashed across the webpage.
Bombarding visitors with unwanted elements distances them from what they are seeking. This is enough to drive them away from your website, discouraging even future visits.
Neglecting Responsive Web Design
Visitors are no longer dependent on a single device to get information. They take the world with them. To ensure that you are there wherever they go, a responsive web design is crucial.
With a responsive design, you can get your website display appropriately on any device screen, be it a desktop, laptop or a mobile device.
A reliable website design Manchester agency will explain the need and importance of a responsive design early. Trust such a company to do a good job.
Forgetting A Call to Action
A clear call to action is important to take your relationship with the visitor to the next level. Lack of, or an unclear, call to action, puts off visitors. For you, it is a loss of a valuable user engagement or sales opportunity.
Being Satisfied with an Outdated Web Design
It is the look of the website that makes the first impression on visitors. An outdated design does not connect with audiences, and is more than likely to drive them away. Such a website can seriously affect your brand image.
Opportunities reside in details when it comes to building an impressive website that attracts and retains visitor attention. Get smart and choose an experienced and skilled website design Manchester company to realise desired website results.