How to Optimise Blog Posts for SEO?

Blogging must be a crucial part of your SEO strategy. As a leading Cheshire SEO agency, we highly recommend business blogging to our clients. But how do you ensure that your blog posts rank well in Google? Here are some tips to help you optimise your blog posts for SEO.


The first step is to identify your target keywords. Your Cheshire SEO agency can help you identify the right keywords for you to target. Alternatively, you can use the Google AdWords Keyword Planner tool.

But of course, you can’t fill your posts with keywords. You need a topic, a story to go along with your keyword. You can use Google search to find some topics that may interest your audience. You may also look up competitors’ websites to find out what they’re writing about.

Optimise Your Content

Once you’ve identified a keyword for a blog post, it’s time to use it in the content. This way, Google will get to know that your content is about the specific keyword. Avoid overdoing it though. Google does not like over-optimised content.

Maintain a keyword density of 2%, wherein your keyword appears once in 50 words. Write at least 300 words of content. But the longer the text, the better it is. This way, you can use your keyword quite a few times.

Optimise Your Subheadings

Ensure your keyword appears in at least one of the subheadings. Your article’s title is equally important. Make sure the title is optimised for your target keyword.

Optimise the Meta Tags

Be sure to optimise the snippet, which is essentially the text that Google shows when your website appears in the search results. This includes the title of your post and a short description. Keep your Meta Title to 65 characters and your Meta Description to 160 characters. Ensure your keyword appears once in the Meta Title and Meta Description.

Optimise Your Images

Every time you upload a photo to your blog posts, ensure you’ve included the target keyword in the file name and the ALT tag.

Install Yoast SEO Plugin

Yoast SEO is the best plugin out there when it comes to optimising a WordPress website. It makes the task of optimising your blog posts a breeze. When you are writing a post or the meta tags, sometimes we may go overboard, and the word count may far exceed than the optimal length. Or you may completely forget that you need to use your keyword in the post. This plugin will come really handy. And if you are really constrained for time, hire a Cheshire SEO agency to write and publish professional blog posts for you.

Written and Published by Blue Whale Media.

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