Reasons Why You Need a Contact Form on Your Website
A website’s contact form is a dedicated section which allows website visitors to get in touch with the company. It will have a set of questions which are to be filled out by the website visitors, once submitted it will send an email to the business email address. This will contain the information the user has sent on the form. Having a contact form is important, it gives site visitors the opportunity to get in contact and it also can help to grow a business. A contact form is usually short with a few boxes that the user would fill in. These fields are usually name, email address and the message they want to send to the company.
Security
When robots crawl the web, they can look for exposed email addresses. These emails that they find can end up in the hands of spammers, this can mean a business email ends up in the hands of spammers. This can mean that the inbox gets full of unwanted, spam emails. To stop this happening, a website would not have their business email address public. Instead they could have a contact form, so then customers can still contact them.
Get More Leads
When a user fills out a form on a website, this means they are already interested in the company. Each time a person fills in a contact form on your website, then they should be added to the email list. This is a great way of increasing the amount of people in your email list, which will help to keep in touch with your target market. This is also an easy way for customers to subscribe and keep up to date with your business. If the sign up process is long and complicated then people will be less likely to sign up, so they will go elsewhere. A contact form is an easy and simple way to gain subscribers.
Making Yourself Reachable
Many websites have links to their social media profiles, but this isn’t the best way of contact for all users. Not everyone has social media, and having this as one of the only ways of contact creates more problems. It would create more work for users if they didn’t have the same social media profiles that are linked to the site. Users will give up and go elsewhere if they aren’t able to get in contact easily. Having a contact form instead is the best alternative.
Convenience
Having a contact form is more convenient than just listing contact information. It will make things easier for users, as they can quickly find where to get in touch. They will not have to open up their email software and write out an email. All they have to do is fill in a form. This will make people more likely to get in contact with you. Contact forms should also be easy to find and use, so that visitors have the best experience on the website.
Clarification
To help visitors that are getting in touch, extra information may need to be collected about them. A contact form will have input boxes that require the user to fill them out, they usually ask for their name, email address and a message to send to the business. You can also add details to a contact form to help collect more information about the visitors who fill them out. These can be details such as their phone number or a specific department that they want to get in touch with. This helps to get as much information about the visitor as possible, helping the businesses when they get in contact with them.
Get to Know your Audience
Contact forms can help you to get to know your audience better, just by them filling out a few boxes. You can alter the fields that you put the forms so that you can gain the right amount of information from your audience. You can also use geolocation to find out the area that they live, which will give better insights based on your customers. Extra information may give you better details on your audience, but having lots of fields on one form can lead to a higher bounce rate. Visitors will not want to take a lot of their time filling out a contact form, so you should only choose the fields that are necessary.
Connect to Other Tools
You can connect your contact form to other tools that will give extra features, this could be an email newsletter subscription. This will help to gain more customers, by sending out marketing emails to those who are interested in your website. This will allow you to follow up with those who are already interested, and build relationships with your customers.
