The Ins and Outs of Selling on Instagram
Selling on Instagram has become more popular as more people are using Instagram to search for brands rather than using Google. 75% of people on Instagram are visiting a website or buying a product after looking at one of the Instagrams ads. This is why we spend as much time creating content for our Instagram as we do for our website.
Your business profile
You should treat your Instagram profile as your second homepage for your business because people are more likely to search for your Instagram before going onto your website.
Here is what you should include in your Instagram profile:
- Profile Picture: This should usually be your logo or something that your clients can recognize you by.
- Bio: Writing the right bio should be a clear outline of your business and what you do.
- URL: Having a link to your website or your online shop is a great way to drive traffic to your website.
Using Instagram Ads
With Instagram’s changing algorithm and its constant growing competition, it is so important to use what works best for your company. One of these ways is by using Instagram ads. With Instagram ads, you can be specific to target the right people. You can pick age, gender, location and budget. The best thing to promote is one of your posts which includes something that your customers want, with a simple status stating how to buy your products.
Instagram storys has become really popular since Instagram introduced it and with more than 500 million daily active users why not use this to your advantage. It is a great way to connect with customers more regularly and on a personal level. A lot of companies use stories to capture their products in action, promote offers and to show new products.
Shoppable Instagram Posts
On Instagram, you are able to tag your products that feature in your post which allows people to buy them directly within the app. This makes it easier for your clients to buy your products and also easier for your customers.
Using the right #hashstags
If you want your company to reach a new audience a great way to do this is by using hashtags. You want to put the right hashtags that are relevant to your company and to your product. However, you don’t want to be using every hashtag that you can think of. Using too many hashtags can be seen as spam and low-effort. It is better to target the more relevant tags then use ones that don’t have any or very relevant at all.