SERPS – What Elements Should They Have?

SEO Warrington knows marketing and advertisement are crucial to the success of any business. In the modern age of smartphones and the internet, much of the advertisement is done online. With this in mind, it is unsurprising that Google – the world’s largest and most popular search engine – has come to play such a big role in launching the success of companies and businesses.

In recent years, companies have begun to expend money and effort into appealing to Google’s ever-changing algorithm. One big part of this is how the Google Search Engine Results Page (SERP) appears. It is, therefore, important to understand how SERP works. And if you do not know yet, then you have come to the right place.

What is a SERP?

SERP stands for Search Engine Results Page. This refers to what appears on your screen after you type something in the search bar. SERP looks different depending on what you are searching for. Some searches yield results with paid ads and available purchases on top, while others only display relevant information and even knowledge graphs.

Navigating the results page

Google does what it can to display results that are most relevant to what you are looking for, whether it be information about a certain topic or a purchase of a certain item. However, the results page is also customisable. With the use of filters, you can choose to narrow down what appears on your browser until you arrive at exactly what you are searching for.

Paid ads and sponsored results

Through Google Adwords, Google allows people to purchase a place on top of the results page. This function is especially helpful to businesses and companies that want to get their name out there. These sponsored ads are distinguishable from organic search results, as they have the word ‘Ad’ placed in front of them.

Organic results

This refers to search results that are unpaid for and are generated by Google’s algorithm in its effort to show you information and websites that are most relevant to what you are looking for. This is where Search Engine Optimisation (SEO) comes in. Through SEO, you can increase the chances that your website becomes easier to search for. SEO Warrington can greatly help you with this. Through SEO Warrington, businesses and companies can significantly improve their chances of appearing ahead of other organic results and on the first page of Google’s search page.


Another important part of SERP is snippets. This is the small chunk of text that appears after a link. Snippets attempt to describe exactly what information can be found in a link. Google’s SERP contains other elements, such as the Knowledge Graph Box that displays facts, websites, and information that are relevant to a searched topic. Answer boxes that display frequently asked questions about the topic and the most related answer underneath are also shown. The Featured Snippets also appear as a blurb of text that is longer than the usual snippet and is accompanied by an image. However, sponsored ads, organic results, and snippets are the three most important and basic parts of the SERP page that you must know.

So, this is basically what SEO and SERP are. The end-goal is to have your site rank higher in the search results pages, either by optimising your pages for search engines or by making your site come out as a paid ad – both of which SEO Warrington agency can help you with!

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