How to Setup Mailchimp
Mailchimp is one of the largest email marketing platforms in the world. It was founded in 2001, and has grown immensely over the years. The reason it is chosen over its competitors is that it is free for up to 2000 subscribers, which is more generous than the others. Another benefit of Mailchimp is that they have great integration software, which means that you don’t need to import every new subscriber’s information individually. The only problem with Mailchimp is that it isn’t the most user friendly. However, once you get the hang of it, it’s easy.
When setting up an account for Mailchimp, you need to enter your name and email address. Then activate your account, by clicking the link that was sent from Mailchimp to your email. You will then be taken through a series of setup features. After that you’ll be brought to the Mailchimp dashboard.
On the dashboard you’ll find five different tabs at the top of the page. These are campaigns, templates, audience, reports, and content studio.
Campaigns – These are messages that are shared through email, ads, or other channels.
Templates – This is where you create your design and content for your campaigns.
Audience – This used to be called lists. In this section you’ll manage your mailing audiences/lists.
Reports – This is where you can review your campaigns, and use this information to optimize them.
Content Studio – This is where you can view your creative uploads better, eg your images, gifs, logos.
The first thing you should do once you’ve setup your account is start creating your audience lists. You can have different audience lists for different things. For example you could have people after different things, like your blog or tips. However, if you have the same contacts on different lists, they will count separately towards your subscriber limit. However, if you don’t have any contacts, Mailchimp will automatically set up new sign up forms for each list you have created, which you can then share to you website or other social media channels. This sign up form can also be added whenever.
Once you have your form you can change it however you want. The build section is when you add or remove fields in your form. Design is where you adjust the colour, size, font, etc. Translate is if you are using Mailchimp in another language.
In templates you have three different options; basic, theme, or code your own. From these options you can choose which is best for you, whether it is from the chosen list or to be imported yourself.
When creating a campaign, there are four different types to choose from. These are; regular campaign, plain-text campaign, A/B split campaign, RSS-driver campaign. A regular campaign is when it is sent out as a normal HTML email with an attached plain text version. This campaign is for antispam reasons. A plain-text campaign is an email with only text (no images or styling). An A/B split campaign is a way of determining which of either campaign options is the most effective. An RSS-driven campaign is when content is sent from your own or another RSS feed to your audience