Should You Accept Guest Posts on Your Website?
Guest Posting is a brilliant strategy for marketing. It is all about publishing your very own content on other sites. But what you may not know is the fact that the opportunity is fruitful when you permit other people to guest post on your webpage. Allowing and accepting guest posts is a clever tactic to increase your blog and avoid having to do the majority of the work when it comes to search engine optimisation.
Understanding The Nature of Guest Posts
Guest posters tend to share their work whenever it is published and proceed to promote your blog subsequently. This type of free marketing will garner more shares in social media and end up backlinking to your webpage. This proves to be incredibly beneficial for your brand and its services.
Yes! Guest posting has its advantages, but it also carries certain disadvantages. It will do an incredible job of elevating your business to its highest potential, but it comes with some drawbacks that may be a little overwhelming for you. We will present to you the highlights and lowlights of accepting guest posts to your page. Hopefully, it will help you make a cemented decision.
The Highlights of Guest Post Programs
There are a plethora of advantages when it comes to bringing guest writers to your webpage.
For Diversifying Content
Making your blog vulnerable to guest posters will garner fresh ideas and perspectives. This is a great way to make changes and add genuine and authentic content. It eradicates stale content. It allows new writers to remove any outdated or misleading information by replacing them with the correct ones.
For Accessing New Crowds
New writers don’t just replace the content with unique information, but they also bring in a newer and fresh breath of audience. It won’t always be a large number of audiences, but every new single reader counts for your blog.
For Networking with Future Professionals
There are newer professionals out there, aiming for greater success through submission of their articles. If you help them by giving a leg up, then they won’t forget you after they attain major success in the coming days.
For Bringing Experts on Board
You may be an expert professional in your field. However, it is always safe and secure to have more experts in place to get the job done. Every expert writer tends to lend some of their power and authority when they write an article for you. It can be a little hard to land some experts, but once you get the right one, you will notice an increase in your brand.
For a Professional Blog Publication
If you allow guest posters to come into your page, then they will turn your blog into an official one. They will give your blog a polished look. They will help out in blurring the lines between a magazine and a blog. Once you have gathered an adequate number of guest posters, you will witness a major increase in your publishing frequency.
For Easing Content Creation
Now you can worry less about creating your content. An article that a guest writes doesn’t have to be your job. But you will still have the job of editing the quality and controlling the typos made. However, it involves very less work and research in comparison to writing brilliant content.
The Lowlights of Guest Post Programs
Some of the disadvantages of accepting guest posts are listed below:
The Risk of Spamming
You open yourself to the risk of being spammed. This can happen when you allow some guest posters to blindly post. Some people submit any articles on the page of “Write for us” without being attentive to the guidelines of the page owner.
Almost every publication faces this issue on the regular. However, you can correct this issue with an effective spam filter, followed by some other precautions. We advise you to always utilize “At” and not “@” whenever you publicly post emails. We also recommend you to use contact forms.
Readers won’t automatically gather at your admission page just like that. You need to possess a massive audience for that. We advise you to market your program in an active manner for the first five to six months after you start out.
Proper Assessment of Articles
This is a crucial aspect of guest posting as you will need to only publish articles of high-quality content. You have to actually read the articles that come from guest posters because you can’t just blindly accept anything that comes your way. Thorough editing is needed for proofreading and clarity. But you can hire someone else for that work, but you need to make sure that the job is fully done.
Lack of Discipline
Not all people will follow through as doing something for free will definitely go below the priority list for some people. Sometimes it can take months for an individual to produce an article for you instead of weeks. Many bloggers will only agree and accept articles that have been completed to avoid this issue nowadays.
Evolving into a Full-Time Job
Blogs that are successful receive queries in thousands each year. If your blog attains that level of success, then you will either have to close the blog against unsolicited submissions or to hire someone for running it. It consumes a lot of time, so you have to find a middle ground on that.
An Important Tip!
You have to determine your guest post program’s value based on your blogging requirements. However, most blogs gain by welcoming guests to their pages. If you are indecisive, then you can always give the “Six Month Pilot Program” a shot.
Summing It Up
Accepting guest posting depends on the type of blogging you are pursuing. If your website is a cornerstone for your business, then it makes sense to welcome them. However, if your blog is existing only to maintain your website for Google, and you have other important priorities, then guest posting will be more troublesome for you than its actually worth.