Social Media Ideas to Start your Autumn Marketing
Now summer is officially over and autumn is approaching, it is the perfect opportunity to refresh your social media pages and introduce some autumnal themes and posts. On top of that, Autumn is full of holidays that add to making the best marketing for your brand or company. If you need some inspiration of where to begin, then look no further, our team at Blue Whale Media has put together 5 ideas to get you started.
Celebrate the new season with a giveaway! Giveaways are one of the best ways to bring in new customers and followers. With an autumnal or Halloween themed giveaway, you are more likely to attract more attention. It is always a good idea to make sure the prize you are giving away is autumnally themed. Make sure to talk to your followers personally as they will most likely interact with you and your giveaway.
Memes and GIFs
With memes and GIFs becoming increasingly popular on social media it is a good idea to introduce it to your marketing strategy (if you haven’t already). You can make seasonal memes and GIFs to post which relate to the content you produce. Instead of finding your memes online and using unoriginal content, you can make your very own at https://makeameme.org/
Videos are 6 times more likely to be viewed and engaged with rather than the use of images, which is why most people are using videos on their social media sites to promote their brands and increase engagement. By posting the same video on each of your social platforms you will be reaching a bigger audience. The change of seasons is the perfect time to create fall-themed tutorials for your audiences to engage with and enjoy.
Timelapses are something brands have been using to catch their followers’ attention. Short and snappy videos can help brands establish new products they may be launching or equally, old products they are selling in order to gain attention from a new audience. For example, Starbucks uses a timelapse on their Instagram channel to showcase its new autumnal coffee cup design.
The use of specific imagery in posts on social media can capture anyone’s attention if it is used in the right way. Using autumnal colours is always going to be eye-catching at this time of year, for example, Avis car rentals promote one of its new vehicles with the use of fall time colours and imagery in the background, with the main focus being the car. Another simple idea is using humour in your imagery. Adding humour to your marketing campaign can create an emotional connection between you and your consumers. Dunkin Donuts inject humour into an autumn-themed post. Arranging your images can be just as effective, as simple as it sounds. Park City uses photo collages to showcase their fall stock. This way you are able to show a number of products in one post rather than a few.