Why Social Media Is An Important Feature For Any Business 

Increasing Brand Awareness

Now this point is one of the most important ones, because let’s be serious, who doesn’t want people to know about their business? Social media is a great way of making a stand in the digital world and it shows you’re here to stay. By building a presence online, it means that a lot of people can find you and find out more about what you do. Through daily posts, you can sell your services, inform you customers on events/deals/offers you are running, provide help to your customers and most importantly, showcase your amazing work. So imagine if you publish a post about a piece of work you’re really proud of. You get some likes, some comments and shares and before you know it, that one post has reached hundreds of people! Social media can have a big impact on allowing you to reach your brand to thousands of people.

Targeted Adverts That Can Be Personalised  

Now, even though social media is free to use for everyone and anyone, there are areas that cost a bit of money to use. Don’t panic though! It isn’t something that will cost you millions of pounds. It is actually dependent on what you want to spend and can even cost as little as a pound a day. Targeted ads are a great way to reach the audience you want and tailor it to suit your services etc. One of the most popular/successful social media platforms to run targeted ads on is Facebook. Our marketing team love using the Facebook targeted ads.  It allows each campaign to be fully personalised by providing options to target locations, demographics, interest, industries and much more! Not only that, but it has the genius way to allowing you to track and evaluate the success of every ad you run.

Impacting Web Traffic 

Social media marketing isn’t something that stays in the walls of social media. It also has a huge impact on your website’s traffic. As a web design agency, we know that a website is obviously a main aspect to your business and you want people to visit it. Social media can help with that! As social media can allow you to connect with a lot of people, it’s a great way to drive traffic to your site. For example, if you create a post about one of your services, you can add a link to a specific page on your website that relates to the service you are talking about. By constantly providing people with links to your website on posts, it gives you another way to advertising your site and allowing more people to find it. Another great thing about social media, is that the majority of platforms allow you to add your website URL to your profile. Even better, Facebook actually allows you to promote that URL to a certain audience via targeted ads. Pretty cool right?

Boosting Your SEO

Here at Blue Whale Media, we know that SEO is a term that usually confuses people and makes them panic! Not to worry, it’s a simple marketing tool, which stands for Search Engine Optimisaiton. In a simple sentence, it’s the process of using a variety of features to boost your website to the top of the search engine results. Overall, it’s a great feature and even social media can play a big part in it. Search engines search for your presence on social media platforms too, which is why it’s so important to publish content on your social media pages.  Linking to the previous point, if you are sharing links to your website’s opimised pages, the pages are more likely to appear at the top of the search results due to the traffic generated. Also, if you want to appear in Google, it might be a good idea to use Google+…just saying!

Building Relationships With Customers

Using social media for sales, brand awareness, website traffic and SEO is all great, but it can also be used for something that you can’t buy…customer relationship. Social media can help you really connect with customers that are loyal to your company or potential customers that you can help. It really is a two way process, in the way that you can answer questions your customers have, act on any complaints, provide them with helpful tips and talk to them about what they want from you as a business. The idea is to not just push sales to them 24/7, it’s about building an online community of people who are interested in your industry and like you as a company.

Joining The Big World Of Social Media

So as you can see, social media is an excellent marketing tool that covers so many areas of your business and can boost your overall performance. Now let’s be honest, it wasn’t as scary as you thought, was it? As an experienced social media agency in Warrington, we can help you take the world by storm with our social media strategies. Find out more information by getting in touch with Blue Whale Media today. You can even visit our social media pages if you like!