Step-By-Step Guide To Professional Keyword Research
Keyword Research consists of a procedure where you start researching popular search terms that the users type in the search engines such as Google. Here, you have to strategically insert them in your content, allowing your website to show up on top of the SERPs or Search Engine Results Page. The keyword research consists of a primary practice when it comes to SEO or Search Engine Optimisation.
This process involves picking a topic here for your website’s content. It focuses on a collection of keywords, which you want your site’s content to begin ranking. We are going to share six crucial steps on how to start performing keyword research. You can refer to these key pointers to begin your professional research today. They are as follows:
Importance of Keyword Research
Keyword research takes up the role of being your website’s blueprint, along with its effective SEO (Search Engine Optimisation) strategy. Today, 90% of the web pages don’t receive any organic type of search traffic. We know this through a study conducted by the Ahrefs. However, coming to know about what the people are looking for in the searches, it is crucial to drive the audience to your site.
Manual Topic Ideas
It is always best, to begin with, a list of general keywords, and it should be followed or accompanied by specific types of topics or categories. You need to start exploring Google for viewing the landscape of keywords. It should also include the related questions that the people ask. Also, start checking out the forums or related blogs for deeper insights.
Using Tools For Topic Ideas
Yes, you can manually execute the keyword research. However, it tends to be super slow and might fail in unveiling vital data points. You need to use a special type of tool such as Keyword Discovery within the suite of Searchmetrics. It proves to be quite efficient and also does an excellent job of providing valuable insights.
Check Competitor Keywords
It is possible to unearth the opportunities for higher increased traffic once the search rank of your website starts rising. You can do it by utilising the section of organic rankings in Searchmetrics. You can also view and identify the possible or potential effects by proceeding to optimise for that specific keyword. It is possible to do so by utilising traffic index, search intent, traffic index potential, and CPC value.
Identify Shared & Unique Keywords
When you understand the competitive type of landscape present in the SERPs or Search Engine Results Pages, you gain the knowledge of knowing how and where to gain your market share. Here, the visibility tool of your organic competitor tends to overlay the trending data of the competitor. It also helps in displaying shared vs unique keywords.
Lastly, you need to know how to start grouping and categorising keywords. Grouping keywords tend to be useful in realising how to best execute your special SEO strategy. You can begin by reviewing your overall list of keywords and your site initiatives. Next, you need to delve into the insights such as Search Intent for advising your content strategy, semantic associations for better understanding related topics, and traffic index potential for seeing large opportunities.