The best new year marketing ideas to jump-start your 2021
As the new year begins, it’s always a good idea to plan what you will be marketing throughout the first few months of the new year. The new year is the best time to make an effort to stand out from your competitors and give your customers something of value. Although it often gets overshadowed by that other big event that happens this time of year, there are still plenty of fantastic marketing campaigns out there for the New Year.
If you haven’t started ideating, it’s still not too late. Here are a few new year’s marketing ideas and some examples that will help you feel eager to start some new year’s marketing.
Send a New Year email.
When it comes to new year’s marketing ideas, there is nothing easier than sending an email. There’s no better way to ring in the new year than by wishing happiness to people you know. These people are your customers; you need to show that care through a new year greeting. If you want to stand apart from the rest, you can even send an email before New Year’s Eve instead. There are greater chances of it being noticed as people’s inboxes are usually flooded with emails on New Year’s Day. It’ll also make consumers feel that your brand prioritises them and cares about them.
Welcome in the New Year on social media
Social media is one place where you cannot miss out on marketing opportunities; you want to get your brand noticed all over social media and the new year is a great time to do so. You can use social media to get your customers excited about your brand in 2021. Using social media for your business will catch the attention of your followers and increase brand awareness. It’ll also put your brand’s name on the top of their minds at the right time so you can start strong at the start of the year.
Launch new products or services
Some people might think New Year is the wrong time to launch new products, but it’s a great time to share something new with your audience. It could be something to get people excited about their goals for the new year. Use your social media presence to pull your audience and see what kind of things they might be interested in seeing on your website. Additionally, you can offer discounts on current products or conduct impressive new years giveaways or freebies to get people spending and generate buzz around your brand.
Decorate your website
Your website is your digital home, so why not decorate it for the holidays, especially New Year. Add a New Year banner or theme to let your customers know you are still operating. Using a banner or animations, you can create a focal point that will be the first thing your audience notices. This is why it is critical to get a banner right as it only has seconds to capture your audience and encourage them to stay on the website.
With effective New Year marketing ideas and strategies, you can make the most of this occasion. Launching promotions, contests, new products and New Year’s greetings can go a long way to build your brand’s image and boost sales.
If you’d like more information about our marketing services, please don’t hesitate to get in touch with Blue Whale Media today.