The Psychology Behind UX and Website Performance
UX design is both art and science. Every Website design Warrington knows this. There are hundreds of different approaches you can use to achieve success in terms of giving the users the best experience. Coupled with a blazing fast website performance, UX design can go a long way to boost conversions and rake in sales.
The good thing is there are psychological elements behind UX and website performance, and we are going to briefly tackle them in this article.
• Optimising users’ time and effort
Optimise users’ time and effort. Don’t overwhelm them by giving multiple tasks or stimuli at once. Just show what they need to see and maximise progressive disclosure. The pathways should be simple and concise, and the content should be easily digestible. If you’re working with a competent Website design Warrington, they would definitely know how to capture the users’ interest outright.
• Social Proof
Another UX design element you can use to boost your user experience design is social proof. This method can trigger a lot of psychological motivations. One way you can establish social proof is building quality backlinks which give users the impression that you are a credible and trustworthy source. Another way is to show user reviews. Positive reviews natural compel prospective customers to try out your offerings. As long as your product or service is really something valuable, you shouldn’t be afraid to welcome organic reviews.
• Visual and unconscious processing
Basically, this involves the use of stories and pictures to stimulate emotional reactions from the users. Emotions are critical for decision-making. You can trigger the right ones by paying attention to your colour patterns, visual information organisation, and even font size. Other effective tips include adding videos, using faces of babies and women, and avoid visual ‘dead weight’. A good Website design Warrington knows every other method to streamline visual and unconscious processing.
As for your website performance, you should consider 10 seconds as the maximum time of a visitor’s attention span. If your website performance takes longer, then it’s probably high time to start optimising your site speed to avoid losing great opportunities. Your goal should be:
• To ensure that the loading page happens immediately.
• Make certain that users are getting feedback from certain actions instantly.
Attention Span of Users
Let’s face it. Humans’ attention span is getting shorter and shorter. Research shows that 0.1-0.2 seconds is the maximum response time to trigger instantaneous behaviour. This is the kind of internal wherein users experience little to no delay. On the other hand, 0.5-1 second interval could still trigger immediate behaviour wherein the delay is noticeable but tolerable. The time interval of 2-5 seconds is also an acceptable time interval as according to psychologist Mihaly Csikszentmihalyi, this interval promotes an optimal experience or some kind of flow since people can then concentrate and absorb the activity well. However, 5-10 seconds is the average attention span of a user, and the whole attention totally drops at 12 seconds.
There are a lot of things that compel the users to make a purchase or proceed to your desired action, and UX design is definitely a huge aspect that you should take seriously. Hiring the best Website design Warrington is crucial as UX design can definitely make or break your website’s success.